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A Beginner's Guide To Becoming An App Entrepreneur

About the Book

Do you have an idea for a mobile app that you want to bring to life? From Bobby Gill and Jordan Gurrieri, the creators of the popular app entrepreneurship blog 'Idea To Appster', comes 'Appsters: A Beginner's Guide to App Entrepreneurship'. You don't need to be a programmer or technical wizard to create a successful app business, Appsters will show you how. Using their first hand experience launching multiple successful mobile apps, along with interviews conducted with other successful app entrepreneurs, Bobby and Jordan give you an easy-to-understand and comprehensive look at everything you need to know to take your idea and turn it into a successful app business. Written for a non-technical audience, Appsters breaks through the technical jargon to give you a plain-spoken, entertaining and end-to-end understanding of app entrepreneurship. From designing engaging user experiences, to choosing the right mobile platform, to effective marketing and promotion, follow along as Bobby and Jordan go step-by-step through the entire process of designing, building and releasing a mobile app for the iPhone from scratch. Appsters is a must have guide for the aspiring app entrepreneur. With Appsters you'll learn: - What separates the great money making apps from the rest of the pack - How to design beautiful apps that users will love to use and tell their friends about. - How to use paid-downloads, 'fermium' functionality and advertising to monetize your app from day 1. - How to manage the app development process from managing off-shore development teams to finding the right engineers to work on your app. - The secrets to marketing your app. Learn how successful app entrepreneurs use press releases, web sites, and social media to help their apps go viral and get thousands of downloads within a few weeks.

About the Author

Bobby Gill
Bobby Gill

Bobby Gill is the founder of Blue Label Labs, a mobile development lab based in New York and Seattle. In addition to building its own apps, Blue Label Labs provides design and engineering services to mobile app clients across the world. Prior to starting Blue Label Labs, Bobby spent 4 years at Microsoft as a Program Manager within the Forefront Identity Manager (FIM) product group. During this time, Bobby served as an engineering and architectural lead for the FIM server specializing in database and web service design. After Microsoft, Bobby worked as a Summer Associate at McKinsey & Co. where he was part of a service operations enhancement program within the high-tech industry. Bobby holds a Bachelor of Mathematics specializing in Computer Science from the University of Waterloo and a Masters in Business Administration from Columbia Business School.

Jordan Gurrieri is the lead product designer and front-end developer at Blue Label Labs. Prior to Blue Label, Jordan spent 5 years working in a variety of roles within Microsoft. During his tenure, Jordan acted as a business process and systems engineer, developing line of business applications to support operational and growth activities across the company’s international subsidiaries. Most recently he served as a Senior Product Manager for Windows Live Messenger, where he drove the transition of Messenger from a declining instant messaging platform to a leader within the rapidly growing video chat category. Jordan graduated from the University of Toronto in Computer & Electrical Engineering.

Table of Contents

  • 1 Introduction
  • 1.1 Meet Our Sample App: ‘Dani’s List’
  • 2 Welcome to the Appverse
  • 2.1 The ‘Post-PC Era’
  • 2.2  Meet the Mobile App
  • 2.3 The Marketplace
  • 2.4 An App for Every Season: The Different Types of Apps
  • 3 ‘So I have this idea for an app…’
  • 3.1 The Ten Appster Commandments
  • 3.2 What Makes a Great App?
  • 3.3 What Makes a Bad App?
  • 3.4 Evaluating the Dani’s List app
  • 4 App Economics 101
  • 4.1 Monetization
  • 4.2 Investment
  • 4.3 Monetizing Dani’s List
  • 5 Understanding App Technology
  • 5.1  The Appster Dilemma: Native vs. Mobile Web Apps?
  • 5.2 Choosing Your Mobile Platform
  • 5.3  App Anatomy:  What is an App Made of?
  • 5.4 Choosing the Right Technology: Looking Beyond the Jargon
  • 5.5 The Tech behind Dani’s List
  • 6 Designing your App
  • 6.1 Batteries Don’t Last Forever
  • 6.2 Data Plans Aren’t Unlimited
  • 6.3  Small Screens, Busy Hands, Poor Eyes, Fat Fingers
  • 6.4 Don’t Reinvent the UI Wheel
  • 6.5 Designing Dani’s List
  • 7 Managing App Development
  • 7.1 The Tragedy of Longhorn
  • 7.2 The Mobile App Development Process
  • 8 Concerning Engineers
  • 8.1 Finding the Right Kind For Your App
  • 8.2 Identifying the Good Ones
  • 8.3 Herding Cats: Tips on Managing Them
  • 9 Marketing your App
  • 9.1 Setting User Acquisition Goals
  • 9.2 The Basics
  • 9.3 Leverage the Web to Promote Your App
  • 9.4 Building an Audience for Your App
  • 9.5  Get Your App Reviewed
  • 9.6 Use Press Releases
  • 9.7 Going Viral: Every Appster’s Dream
  • 10 Conclusion: The Road Ahead
  • 11 Credits

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