Game Changer: The Power of Sports Analytics

From Player Metrics to Business Strategy—The Data Revolution in Sports

Sports are no longer won by instinct alone. Game Changer: The Power of Sports Analytics uncovers how data, advanced metrics, and machine learning are redefining competition, strategy, and business across the sports industry. From optimizing player performance and coaching tactics to reshaping recruitment, marketing, and fan engagement, Sameh Shamroukh, Ph.D., offers a behind-the-scenes look at the analytics powering today’s winning organizations—while confronting the ethical responsibilities that come with data-driven decision-making.

Sameh Shamroukh

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Game Changer: The Power of Sports Analytics by Sameh Shamroukh, Ph.D., explores the transformative role of data in the sports industry. This book delves into how sports analytics has evolved from simple statistics to a complex field utilizing advanced metrics and machine learning to optimize various aspects of the game. It covers key topics such as enhancing player and team performance, improving coaching strategies, and guiding player recruitment. Beyond the field, the book also examines how analytics is revolutionizing the business side of sports, influencing decisions in ticket pricing, marketing, and fan engagement. A dedicated section addresses the ethical considerations of data privacy, highlighting the need for strong governance to balance innovation with fairness and athlete protection.

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Sameh Shamroukh

Sameh Shamroukh, PhD, is a senior academic and industry practitioner specializing in data science, data visualization, and applied analytics. He has taught data science and data visualization at multiple universities across the United States. His research and teaching focus on applied machine learning, decision support systems, and analytics-driven digital transformation across domains including supply chain management, healthcare analytics, and sports analytics. He brings extensive industry leadership experience and has published research on organizational culture, burnout prediction, and machine learning applications in complex decision environments. He is the author of multiple professional books in the fields of supply chain analytics, healthcare analytics, and sports analytics.

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