Howard Pong Yuen Lam, PhD has spent over three decades turning bold ideas into measurable results across the boardroom and the classroom. A scholar, educator, and marketing strategist, he combines rigorous thinking, creative innovation, and hands-on leadership to lasting effect.
He holds a BSc in Computer Science, an MBA, and a PhD in Marketing from The Chinese University of Hong Kong (CUHK), an MSc in Financial Management from the University of London, and the Amazon Web Services (AWS) Certified AI Practitioner credential. He has passed all required examinations of the Association of Chartered Certified Accountants (ACCA) and is an alumnus of Harvard Business School, having completed The General Manager Program (TGMP) executive education. He also completed three Stanford University AI courses (2024–2025): Natural Language Processing, Machine Learning, and Business Opportunities and Applications of Generative AI.
He served as EMBA Programme Director and Associate Professor of Practice in Marketing at CUHK (2020–2023), taught part-time at CityU (2025–26), and developed and taught AI for Business (CUHK, 2024) and AI for Marketing (CityU, 2026). His research appears in leading journals including the Journal of Marketing, and his cases through Harvard Business Impact and Ivey Publishing — one recognised among Ivey's top cases of 2023, another winning the 2023 EFMD Case Writing Competition. He is the author of the following books:
Marketing Research with R and Python (World Scientific, 2023) https://a.co/d/05vm1F4F and
co-author of Master Communication Through Voice, Face and Body (2026). https://a.co/d/0aFlnopB
Before academia, Howard held senior roles at Procter & Gamble, McDonald's, and Coca-Cola. At Coca-Cola China, he created Minute Maid juice drink with pulp — the first such product from a developing country to achieve global success — earning Coca-Cola's Best New Product Award worldwide. A patent holder of the iconic Minute Maid bottle shape, he is known for cross-functional leadership and moving seamlessly from strategy to execution.
A passionate AI educator, Howard shares free videos on Xiaohongshu, Douyin, and Tencent Video, reaching over 100,000 total views as of May 2026.
Research articles, cases, books are available at https://lampongyuen.github.io/