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15 Domande Sulla Pubblicità Su Internet
This book is 100% completeLast updated on 2016-11-01
Funziona la pubblicità su Internet?
Sarebbe più corretto chiedersi: per chi funziona la pubblicità su Internet?
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About
About the Book
#NON è un vero libro (Solo un pamphlet polemico)
Funziona la pubblicità su Internet?Sarebbe più corretto chiedersi: per chi funziona la pubblicità su Internet? Funzionano i Banner, quelli che una volta chiamavano Pubblicità Interattiva e ora chiamano Pubblicità Tabellare (Display) perché non clicca, e tanto meno “interagisce”, nessuno? Funzionano per gli Editori che la vendono? Funzionano per chi compra pubblicità? O funzionano solo per le aziende della Silicon Valley che si occupano di tecnologia e intermediazione?
Scaricalo subito: si legge in 15 minuti ma non è banale.
Author
About the Author
Massimo Moruzzi
Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the Web, Advertising and Social Media: What Happened To Advertising? What Would Gossage Do?
Also by the Author
Also by the Author
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