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The Marketing Problem Solver

Your dashboard may be reporting growth while your business quietly gets harder to run.

This book shows you how to find the bottleneck behind weak results, choose what to fix first, and build marketing your team, margins, and customers can actually carry.

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About

About

About the Book

If you own or help run a small business, you probably do not need another list of marketing tactics.

You need to understand why effort, clicks, meetings, content, campaigns, and “more leads” are not turning into a stronger business. Sometimes follow-up is loose. Sometimes customers hesitate because the offer is unclear. Sometimes revenue grows while margin, delivery, or support gets worse. Sometimes the dashboard looks fine while the week becomes harder to survive.

The Marketing Problem Solver gives you a practical way to read a business from the inside out. It helps you diagnose Point A, choose Point B, and build the road between them: the customer path, workflow, proof, follow-up, conversion, margin, retention, and review rhythm that marketing depends on in the real business.

This book is written for owners, founders, and the people who help carry marketing into sales, delivery, support, operations, and money. It is for teams that need strategy to work on a normal week, not only in a planning document.

  • Audit what is really happening in the business.
  • Find the growth bottleneck instead of chasing symptoms.
  • Decide what to fix first and what should wait.
  • Build a marketing system your team, margins, and customers can actually carry.

Inside, you’ll get practical audits, decision records, diagrams, optional AI prompts, a one-page strategy map, and a 30/60/90 implementation plan to help turn strategy into clear next actions.

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Author

About the Author

Ivan Tesolkin

I’ve spent more than a decade helping startups, small businesses, and technical companies solve problems that rarely begin as “marketing problems.” Sometimes the business is generating leads but losing margin. Sometimes customers arrive with expectations the team cannot support. Follow-up gets loose, offers become unclear, departments see different versions of the same problem, and the company keeps reacting instead of deciding.

Across 50+ strategy projects, I kept seeing the same pattern: marketing fails long before the first ad when a business does not understand its current reality, customer path, bottlenecks, delivery pressure, and operational limits.

That is why I wrote The Marketing Problem Solver.

The book is built around a practical structure: understand Point A, where the business really is today; choose Point B, the next direction worth pursuing; and build the road between them carefully enough that the business can actually carry the growth.

I wrote this for owners, founders, marketers, and the teams who have to turn marketing into sales, delivery, support, operations, and money. It is for people who are tired of random activity disguised as strategy.

I do not believe most businesses need more noise, more dashboards, or more expensive distractions. They need clearer evidence, better decisions, stronger workflows, and a way to make marketing survive a normal week. Because strategy is not really tested during planning meetings. It is tested when customers are waiting, the team is overloaded, margins matter, and the business still has to make the next right decision.

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