Hey, I’m Ivan—just your average marketer who’s spent the last 8+ years knee-deep in the trenches, helping startups and small businesses grow from “WTF are we doing?” to “Hell yeah, we’ve got this.” I’ve crafted over 54 business strategies that actually work, and trust me, they’re not built on vague ideas or overpriced "guru" advice. My clients have spanned everything from high-tech aviation companies to scrappy startups, and I’ve seen it all.

I get it—marketing can feel like some dark magic or a game only the big guys can play. But here’s the deal: you don’t need a huge budget or a full-blown team of specialists to create a strategy that kicks ass. In this book, I’m sharing my no-BS approach to marketing that’s designed for real business owners with real challenges. No jargon. No fluff. Just actionable steps to help you get from where you are now to where you want to be.

Whether you’re an entrepreneur who’s just starting out or a business owner looking to scale, I’ve got your back. This book is all about making things simple, effective, and, most importantly, profitable. Let’s cut through the noise and build a strategy that works for you.

Now, let’s get to work and turn your business into a freaking powerhouse.