Why do 90% of startups fail?
It’s not because of bad ideas. It's not because of a lack of passion. It’s because their founders are playing a high-stakes game without knowing the rules.
While other business books sell you feel-good fluff and survivorship bias, The 21 Laws of Launching a Startup delivers the unvarnished truth. This isn't a collection of suggestions; it's a strategic playbook of immutable laws, grounded in the catastrophic failures (Juicero, WeWork, Quibi) and legendary successes (Apple, Netflix, Nintendo) of modern business.
This book is a masterclass in strategic discipline. It destroys the myths of "work-life balance" and "brilliant ideas" and replaces them with a battle-hardened framework for reality.
Inside these 21 Laws, you will discover:
Law #7: Why your brilliant idea is worthless, and how to find the real market.
Law #10: The "No Asshole Rule" and how one "Brilliant Jerk" can kill your company (the Uber story).
Law #12: The critical difference between "Smart Money" (Google) and "Dumb Money" (WeWork).
Law #13: The 50/50 co-founder trap and why your equity is a weapon, not a reward.
Law #15: Why "work-life balance" is a joke in the first 1,000 days (and what to do about it).
Law #17: How to design your "Culture OS"—the invisible engine that dictates success or failure (the Enron vs. Netflix lesson).
Law #20: How to stop competing and change the game entirely (the Nintendo Wii strategy).
Law #21: The very first question you must answer—your Exit Strategy—and why not knowing it guarantees failure (the WhatsApp tragedy).
The 21 Laws is not just a guide to launching. It's a guide to winning. It's for founders, innovators, and leaders who are tired of the myths and ready for the rules.
