[{"_1":2,"_68":-5,"_69":-5},"loaderData",{"_3":4,"_38":39,"_66":-5,"_67":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_22":23,"_24":25,"_26":27,"_30":31,"_36":37},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":14},"id","no-cart","count",0,"free",true,"updatedAt","2026-02-16T12:57:16.502Z","paymentGateway","STRIPE","cartItems",[],"loading","locale","en","readerTheme","system","constants",{"_28":29},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_32":33,"_34":35},"companies",[],"universities",[],"needsLocaleCookieSync",false,"routes/_store+/_readers+/email_author.$slug/route",{"_40":41,"_65":-5},"book",{"_9":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvNjg1ODU","title","THE 21 LAWS OF LAUNCHING A STARTUP","state","published","contactAuthorMethod","email","aboutText","

Why do 90% of startups fail?

It’s not because of bad ideas. It's not because of a lack of passion. It’s because their founders are playing a high-stakes game without knowing the rules.

While other business books sell you feel-good fluff and survivorship bias, The 21 Laws of Launching a Startup delivers the unvarnished truth. This isn't a collection of suggestions; it's a strategic playbook of immutable laws, grounded in the catastrophic failures (Juicero, WeWork, Quibi) and legendary successes (Apple, Netflix, Nintendo) of modern business.

This book is a masterclass in strategic discipline. It destroys the myths of \"work-life balance\" and \"brilliant ideas\" and replaces them with a battle-hardened framework for reality.

Inside these 21 Laws, you will discover:

Law #7: Why your brilliant idea is worthless, and how to find the real market.

Law #10: The \"No Asshole Rule\" and how one \"Brilliant Jerk\" can kill your company (the Uber story).

Law #12: The critical difference between \"Smart Money\" (Google) and \"Dumb Money\" (WeWork).

Law #13: The 50/50 co-founder trap and why your equity is a weapon, not a reward.

Law #15: Why \"work-life balance\" is a joke in the first 1,000 days (and what to do about it).

Law #17: How to design your \"Culture OS\"—the invisible engine that dictates success or failure (the Enron vs. Netflix lesson).

Law #20: How to stop competing and change the game entirely (the Nintendo Wii strategy).

Law #21: The very first question you must answer—your Exit Strategy—and why not knowing it guarantees failure (the WhatsApp tragedy).

The 21 Laws is not just a guide to launching. It's a guide to winning. It's for founders, innovators, and leaders who are tired of the myths and ready for the rules.

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