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Category: "Marketing"

Books

  1. The Impact of the GDPR on the Online Advertising Market
    The Impact of the GDPR on the Online Advertising Market
    Bernd Skiera, Klaus Miller, Yuxi Jin, Lennart Kraft, René Laub, and Julia Schmitt

    Anyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice should read this book.