Marketing

Remote Work changed everything! But the old stand-by remains: 'It's not what you know, but who'. Human connection is still going strong. Video courses can be great, but nothing beats practice! This book collects 10 simple exercises to reinvigorate your networking! How far can you get in 10 Days?

Anyone interested in learning how and why the online advertising industry benefits from using personal data, and how the GDPR impacts this practice should read this book.

If you are a serious contender attempting to dethrone an incumbent competitor, or at least gain market share at their expense, you will find this book insightful. Same goes if you find yourself trapped in a business' or a product's proverbial Cave, or if you are the CEO or a product manager of a long-successful incumbent business that suddenly faces competition by a serious contender, and your organization feels "stuck" in addressing the business threat.