Search Engine Ranking Factors
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Search Engine Ranking Factors

Factors used by search engines to rank your website

About the Book

Search Engine Ranking Factors includes approximately 200 factors, divided into nine categories, that will help your website or blog rank higher in search engines.

About the Author

Brandon Himpfen
Brandon Himpfen

Brandon Himpfen is certified as a web optimization analyst and has been published over 100 open-source code projects since 2001. In recent years, Brandon Himpfen has also started publishing free datasets, and templates for Microsoft Office and Google Drive. You can view dozens of web design and web development tutorials of Brandon Himpfen’s blog

Table of Contents

  • Introduction
  • Domain Factors
    • Domain Age
    • Keyword Appears in Top Level Domain
    • Keyword As First Word in Domain
    • Domain Registration Length
    • Keyword in Subdomain Name
    • Domain History
    • Exact Match Domain (EMD)
    • Public vs. Private Whois
    • Penalized Whois Owner
    • Country TLD extension
  • Page-Level Factors
    • Keyword in Title Tag
    • Title Tag Starts with Keyword
    • Keyword in Description Tag
    • Keyword Appears in H1 Tag
    • Keyword is Most Frequently Used Phrase in Document
    • Content Length
    • Keyword Density
    • Latent Semantic Indexing Keywords in Content (LSI)
    • LSI Keywords in Title and Description Tags
    • Page Loading Speed
    • Duplicate Content
    • Rel=Canonical
    • Image Optimization
    • Recency of Content Updates
    • Magnitude of Content Updates
    • Page Updates History
    • Keyword Prominence
    • Keyword in H2, H3 Tags
    • Keyword Word Order
    • Outbound Link Quality
    • Outbound Link Theme
    • Grammar and Spelling
    • Original Content
    • Helpful Supplementary Content
    • Number of Outbound Links
    • Multimedia
    • Number of Internal Links Pointing to Page
    • Quality of Internal Links Pointing to Page
    • Broken Links
    • Reading Level
    • Affiliate Links
    • HTML Markup Validation
    • PageRank
    • URL Length
    • URL Path
    • Human Editors
    • Keyword in URL
    • References and Sources
    • Bullets and Numbered Lists
    • Priority of Page in Sitemap
    • Quantity and Quality of Other Keywords Page Ranks For
    • Page Age
    • User Friendly Layout
    • Parked Domains
    • Useful Content
    • AMP
    • Table of Contents
  • Site-Level Factors
    • Content Provides Value and Unique Insights
    • Contact Us Page
    • Site Architecture
    • Number of Pages
    • Presence of XML Sitemap
    • Site Uptime
    • Server Location
    • SSL Certificate
    • Terms of Service and Privacy Policy
    • Duplicate Meta Information On-Site
    • Breadcrumb Navigation
    • Mobile Optimized
    • YouTube
    • Site Usability
    • User reviews/Site reputation
  • Backlinks Factors
    • Backlinks from Aged Domains
    • Number of Linking Root Domains
    • Number of Links from Separate C-Class IPs
    • Number of Linking Pages
    • Alt Attribute for Images
    • Links from .edu or .gov Domains
    • PR of Linking Page
    • Authority of Linking Domain
    • Links From Competitors
    • Social Shares of Referring Page
    • Links from Bad Neighborhoods
    • Guest Posts
    • Backlinks to the Homepage
    • Nofollow Links
    • Diversity of Backlinks
    • Sponsored Links
    • Excessive 301 Redirects to Page
    • Backlink Anchor Text
    • Internal Link Anchor Text
    • Country TLD of Referring Domain
    • Link Location In Content
    • Link Location on Page
    • Linking Domain Relevancy
    • Page Level Relevancy
    • Link Velocity
    • Links from “Hub” Pages
    • Wikipedia Backlinks
    • Backlink Age
    • Links from Real Sites vs. Splogs
    • Reciprocal Links
    • User Generated Content Links
    • Being DMOZ Listed
    • Being Yahoo! Directory Listed
    • Forum Profile Links
    • Word Count of Linking Content
    • Quality of Linking Content
    • Site-wide Links
  • User Interaction Factors
    • Organic Click Through Rate for a Keyword
    • Organic CTR for All Keywords
    • Bounce Rate
    • Direct Traffic
    • Repeat Traffic
    • Chrome Bookmarks
    • Google Toolbar Data
    • Number of Comments
    • Dwell Time
  • Special Algorithm Rules
    • Query Deserves Freshness
    • Query Deserves Diversity
    • User Browsing History
    • User Search History
    • Geo Targeting
    • Safe Search
    • Google+ Circles
    • DMCA Complaints
    • Domain Diversity
    • Transactional Searches
    • Local Searches
    • Google News
    • Big Brand Preference
    • Shopping Results
    • Image Results
    • Single Site Results for Brands
  • Social Signals
    • Number of Tweets
    • Authority of Twitter Users Accounts
    • Number of Facebook Likes
    • Facebook Shares
    • Authority of Facebook User Accounts
    • Pinterest Pins
    • Votes on Social Sharing Sites
    • Number of Google+’s
    • Authority of Google+ User Accounts
  • Brand Signals
    • Brand Name Anchor Text
    • Branded Searches
    • Official Linkedin Company Page
    • Brand Mentions on News Sites
    • Co-Citations
    • Number of RSS Subscribers
    • Brick and Mortar Location With Google+ Local Listing
  • WebSpam Factors
    • Panda Penalty
    • Links to Bad Neighborhoods
    • Popups or Distracting Ads
    • Page / Site Over-Optimization
    • Ads Above the Fold
    • Hiding Affiliate Links
    • Affiliate Sites
    • Autogenerated Content
    • IP Address Flagged as Spam
    • Meta Tag Spamming
    • Unnatural Influx of Links
    • Penguin Penalty
    • Link Profile with High % of Low Quality Links
    • Linking Domain Relevancy
    • Links from the Same Class C IP
    • “Poison” Anchor Text
    • Manual Penalty
    • Google Sandbox
    • Google Dance
  • Glossary
    • Domain Name
    • Domain Name Whois
    • Pagerank
    • Special Character

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