How to Eat Nachos and Influence People


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How to Eat Nachos and Influence People

a guidebook for business (and life)

About the Book

In getting to where I am today, the universe has granted me a ton of insight and wisdom. But getting it has cost me, sometimes dearly. One of the benefits of being a writer living a transparent life and having no shame about it, is that it's easy to write about yourself with little to no censorship.

Along the lines of my first book, this tome could be called *The Obie Way*, because what I've ended up writing is part memoir and part personal guidebook for a successful working life. Perhaps like me, you are ambitious to be a winner at this game called life, but don't necessarily have a traditional foundation for doing so. I don't have any formal education beyond high school, from which I barely graduated. So this book represents over 20 years of bumbling self-discovery, gradually building up to the success I currently enjoy. I admit that some minor details are invented because of my spotty memory, and some names have been changed to protect friends and guilty parties, but overall I swear that all the stories in this book actually happened to me. Enjoy!

About the Author

Obie Fernandez
Obie Fernandez

The "one and only" Obie Fernandez is an avid writer and technology enthusiast, in addition to achieving worldwide success as an electronic music producer and touring DJ. He currently serves as Director and Chief Consultant of MagmaLabs, headquartered in Colima, Mexico.

Obie's last jobby job was SVP of Engineering at NYC tech darling 2U. He has been CTO and co-founder of many startups including Mark Zuckerberg's beloved Andela and Trevor Owen's Lean Startup Machine. His published books include the acclaimed business title The Lean Enterprise. He also founded one of the world's best known Ruby on Rails web design and development agencies, Hashrocket and is author of the bible of Rails development, The Rails Way and series editor for Addison-Wesley's Professional Ruby Series.

On the rare occasion when Obie is not busy building products, consulting clients or writing books, you can find him behind the lens of his camera or DJing in the dust at Burning Man.

Follow @obie on Twitter or email him at 

Obie Fernandez

Episode 24

Table of Contents

  • Introduction
  • The Laser
  • Maximum Impact
  • Metacognition
  • Perfectionism
  • Purpose
  • Values
  • Power
  • Dressing the Part
  • Never Work With Crazy
  • There Is No Spoon
  • Communication
  • Punctuality
  • The Power of Names

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