The Lean Enterprise
The Lean Enterprise
The Lean Enterprise

This book is 95% complete

Last updated on 2015-01-30

About the Book

This is the original draft of the book. It DOES NOT include a physical copy.

The passing of entrepreneurship as an object of romance will signal the end of an era of dramatic, exciting change in business and society alike. Not everyone will welcome the new age, and even we have mixed feelings when we envision it! Just as online dating is baffling, even offensive in the eyes of our parents’ generation, the rise of enterprise-driven innovation will upset those who value rugged individualism over systematic efficiency.

In this book, we lay out how up-and-coming innovation empires will form vast expanses of creative exploration and business acumen on a scale never seen before. Given immense resources, savvy management, and ever more refined techniques for reaching product/market fit, innovation colonies will probe real problems and develop novel solutions at an unparalleled rate. Their organizational structure will reflect the realities of the networked market, bringing small teams to bear on unpredictable market shifts with the greatest possible speed to win emerging markets. Innovation colonies will incubate, acquire, and invest as needed to stake their claim on the most potent technologies and trends ahead of the pack. Their autonomous management will keep their usual corporate instincts for self-protection and self-promotion in check. The managing directors, liberated from fealty to the enterprise budget, will navigate the market for the colony’s wares with a free hand. The colonists, beneficiaries of a growing portfolio of projects painstakingly tailored to the needs of real-world customers, will move their projects forward with singular ingenuity and focus.

About the Authors

Trevor Owens
Trevor Owens

Trevor Owens is an entrepreneur and thought leader on Lean Startup methodologies. He's the Founder & CEO of QuickMVP and Lean Startup Machine, an innovation training & software company that has helped tens of thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start thousands of new businesses across six continents. Owens's work has been featured in national media outlets including Forbes, Fast Company, Business Insider, Mashable, and American Express OPEN Forum, among others. He also volunteers as a coach for the White House's Innovation Fellows program and as a featured guest speaker at Princeton & Columbia University.

Obie Fernandez
Obie Fernandez

The "one and only" Obie Fernandez is an avid writer and technology enthusiast. His latest book, Serverless, describes how to fully leverage Amazon Web Services to achieve modern distributed application architecture. You'll never provision a server again!

Besides writing and maintaining his passive income web projects, Obie is currently Chief Boot Officer at Kickass Consulting, where you can hire him for your own projects. His last jobby job was SVP of Engineering at NYC tech darling 2U. He has been CTO and co-founder of many startups including Mark Zuckerberg's beloved Andela and Trevor Owen's Lean Startup Machine. His published books include the acclaimed business title The Lean Enterprise. He also founded one of the world's best known Ruby on Rails web design and development agencies, Hashrocket and is author of the bible of Rails development, The Rails Way and series editor for Addison-Wesley's Professional Ruby Series.

On the rare occasion when Obie is not busy building products, consulting clients or writing books, you can find him behind the lens of his camera or DJing in the dust at Burning Man.

Follow @obie on Twitter or email him at 

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