by
Trevor Owens and 
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The passing of entrepreneurship as an object of romance will signal the end of an era of dramatic, exciting change in business and society alike. Not everyone will welcome the new age, and even we have mixed feelings when we envision it! Just as online dating is baffling, even offensive in the eyes of our parents’ generation, the rise of enterprise-driven innovation will upset those who value rugged individualism over systematic efficiency.
In this book, we lay out how up-and-coming innovation empires will form vast expanses of creative exploration and business acumen on a scale never seen before. Given immense resources, savvy management, and ever more refined techniques for reaching product/market fit, innovation colonies will probe real problems and develop novel solutions at an unparalleled rate. Their organizational structure will reflect the realities of the networked market, bringing small teams to bear on unpredictable market shifts with the greatest possible speed to win emerging markets. Innovation colonies will incubate, acquire, and invest as needed to stake their claim on the most potent technologies and trends ahead of the pack. Their autonomous management will keep their usual corporate instincts for self-protection and self-promotion in check. The managing directors, liberated from fealty to the enterprise budget, will navigate the market for the colony’s wares with a free hand. The colonists, beneficiaries of a growing portfolio of projects painstakingly tailored to the needs of real-world customers, will move their projects forward with singular ingenuity and focus.
Trevor Owens met Obie Fernandez on a cold winter weekend in Chicago. The latter cheekily strolled into one of the first Lean Startup Machine (LSM) workshops without even bothering to register. They established a quick friendship and Obie became an advisor to Trevor's fledgling startup a few months later. The two even became roommates for awhile, when Obie spent the first half of 2011 living in NYC. Over the course of 2011 and 2012, with Obie's help, Trevor drove LSM to tremendous worldwide growth, training over 25 thousand students around the world to apply Lean Startup methods to their own startup ambitions. In January 2013, Obie formally joined LSM as Co-Founder and CTO, to help propel the firm to new heights. They subsequently were accepted to the prestigious Techstars accelerator program and raised $1.5M in venture capital funding.
The Lean Enterprise presents foresight into the next dramatic evolutionary step in the Lean Startup saga. Using practial real-world knowledge gleaned from their wide-ranging application of Eric Ries's methods to enterprises both small and large, they present a vivid step-by-step handbook for those who want to pursue innovation outside of the startup world.
Trevor is an entrepreneur and thought leader on Lean Startup methodologies. He's the Founder & CEO of Lean Startup Machine, an innovation education company that has helped thousands of individuals at organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses on five continents. He is active in the community as a coach for the White House's Innovation Fellows program and as a featured guest speaker at Princeton & Columbia University.
Obie is a widely recognized technology leader and frequent speaker at industry events. He is Addison Wesley's Series Editor for the bestselling Professional Ruby Series and a serial entrepreneur. Prior to founding LSM and his iconic web agency, Hashrocket, Obie spent years as a senior consultant at ThoughtWorks, specializing in complex custom enterprise software projects. He has been hacking computers since he got his first Commodore VIC-20 in the eighties, and found himself in the right place and time as a programmer on some of the first Java enterprise projects of the mid-nineties.
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