This is the pre-release draft of the book. It is 95% complete. Your purchase also includes a hard cover or e-book when it's published in April 2014. Cheers!
The passing of entrepreneurship as an object of romance will signal the end of an era of dramatic, exciting change in business and society alike. Not everyone will welcome the new age, and even we have mixed feelings when we envision it! Just as online dating is baffling, even offensive in the eyes of our parents’ generation, the rise of enterprise-driven innovation will upset those who value rugged individualism over systematic efficiency.
In this book, we lay out how up-and-coming innovation empires will form vast expanses of creative exploration and business acumen on a scale never seen before. Given immense resources, savvy management, and ever more refined techniques for reaching product/market fit, innovation colonies will probe real problems and develop novel solutions at an unparalleled rate. Their organizational structure will reflect the realities of the networked market, bringing small teams to bear on unpredictable market shifts with the greatest possible speed to win emerging markets. Innovation colonies will incubate, acquire, and invest as needed to stake their claim on the most potent technologies and trends ahead of the pack. Their autonomous management will keep their usual corporate instincts for self-protection and self-promotion in check. The managing directors, liberated from fealty to the enterprise budget, will navigate the market for the colony’s wares with a free hand. The colonists, beneficiaries of a growing portfolio of projects painstakingly tailored to the needs of real-world customers, will move their projects forward with singular ingenuity and focus.
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