Zaque Eyn demystifies that elusive “it” factor and breaks down what “it” actually is while going over proven music industry techniques used by the pros. Designed with everyone in mind; producers, engineers, musicians, managers, A&R reps and more, Mastering The Music Business: Creative Empowerment “It” Factor in the Music Industry touches on all the key components needed to have a successful career in the music industry.

Having worked with Jim Henson Studios, Michael Jackson, Pomplamoose, Lauren Mayhew, The Family Stone, Anita Baker, OK GO, The Stone Foxes, Marcus Shelby, The George Duke Trio, Dennis Moody, KC Porter, Dave Weckl, to name a couple, over the course of 20 years; he takes his experiences and re-works them into a compelling book that gets to the heart of what it takes to compete in today music industry. 

Here, in this 1st edition, the reader gains access to help with the techniques learned in the book to boost the readers potential and take their career to new heights, all included in the purchase of the book. If you’ve ever wanted to earn a living in the music industry, manage a career, boost your career, or know what it takes to compete, with clear and precise tools, this book will get you up to speed and continue to reward you for years to come.

Proven industry techniques, marketing techniques with a real marketing plan laid out along with a professional marketing outline, branding techniques, professional networking tactics, body language and mirroring techniques, ego's, press kits, pitching, writing professionally and how to persuade your reader, how successful people lead their life and how you can do the same, what the future of the industry looks like and techniques to get ahead of the game, and so much more, this book is a unique journey into the world of entertainment and the elusive "it" factor.