Digital-First Business

Description

Welcome to the Leanpub Launch video for Digital-First Business https://leanpub.com/digital-first-business by Michael Zelensky! 0:00 Michael Zelensky introduces himself and the book Digital-First Business 0:48 Three decades of software experience across startups and large corporations 1:44 Companies of all sizes follow the same pattern when automating processes 2:29 Lessons drawn from engineering-led organizations like Google and Amazon 3:25 Who the book is for: executives, founders, and transformation leaders 4:10 Applying decades of mature software engineering principles to business design 4:55 How software engineering evolved from difficult to a smooth, well-documented discipline 5:48 The Manifesto for Digital-First Business introduced 6:33 From using software to support business to letting software represent and execute it 7:21 Applying automated, self-improving software processes to overall business structure About the Book What if a business could be engineered like software? Digital-First Business presents a systematic approach to designing, building, and evolving businesses using the principles of software engineering. For decades, engineering-led companies have demonstrated how system architecture, automation, observability, modularity, and continuous improvement can enable organizations to scale and adapt. This book brings these principles together into a coherent methodology for business design. The central idea is that software should not merely support business operations. It should increasingly represent and execute them. Workflows, business rules, operational state, data, governance, and organizational interactions become explicit parts of a coherent system. The book develops this model from first principles, introducing operational domains, workflows, automation, knowledge, data, governance, and organizational structure before assembling them into a unified architectural framework. It explores how state, events, transitions, rules, and feedback loops can describe business behavior and how this model can guide the design of digital-first organizations. Written for founders, CEOs, CTOs, engineers, operations leaders, consultants, and transformation teams, this book offers a shared framework for connecting business strategy, organizational design, and software architecture. The book develops a systematic approach to designing businesses using software engineering principles. The objective is to apply the discipline of software engineering to business design, making organizations more observable, adaptable, automatable, and capable of continuous evolution. About the Author Michael Zelensky is a software architect and entrepreneur focused on applying software engineering principles to business architecture, automation, and digital-first organizations. Follow the author here! https://x.com/mzelensky Thank you for watching, please like and leave a comment, we'd love to hear from you! Please Subscribe and Follow! YouTube: https://www.youtube.com/leanpub X: https://x.com/leanpub Instagram: https://www.instagram.com/leanpub Facebook: https://www.facebook.com/leanpub Create Your Own Leanpub Book! You can create your own book anytime here: https://leanpub.com/create/book Here's the tutorial showing how to write and publish a Leanpub book in your browser (it's free!): https://help.leanpub.com/en/articles/2932527-getting-started-writing-a-book-in-leanpub-s-web-browser-writing-mode If you're a Leanpub author and you'd like to submit your own Launch video for us to publish, or if you'd like to record a Launch video with Len, please go here: https://leanpub.com/launch. #books #leanpublishing #selfpublishing #leanpub #writing #computerprogramming #businessarchitecture #softwarearchitecture #businessstrategy #Business #digitaltransformation #digitalfirstbusiness #softwareengineering #businessautomation #digitaltransformation #businessarchitecture