[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_28":-5,"_38":-5,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58},"routes/_store+/_readers+/email_author.$slug/route",{"_9":10,"_11":-5},"book",{"_12":13,"_14":15,"_16":17,"_18":19,"_20":21,"_22":23},"currentUser","id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvODA2MTA","title","The Modern Engagement Standard","state","published","contactAuthorMethod","email","aboutText","

Your senior people live on the webcam. They run town halls, close deals, interview new hires, and brief the board, all inside a small frame on a screen.

Most were never trained for it.

The Modern Engagement Standard identifies the five signals that determine whether a person appears credible on camera: Eye Contact, Lighting, Sound, Background, and Gestures.

When these are off, the cost is real. Deals stall. Rooms drift. Strong new hires get underestimated.

This book shows you how to see the five signals in your own team. It then introduces the Webcam Presence Assessment, a structured diagnostic, most commonly a 30-person cohort, that evaluates each person and produces a tiered plan for where to invest next.

Written by Ray Franklin, a presentation coach with over 25 years of experience coaching Fortune 500 executives and TEDx speakers.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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