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The Market Is Not a List explains how to build go-to-market data systems that answer four commercial questions: who exists, who fits, why now, and who to contact. It replaces static lead lists with a versioned evidence model spanning identity resolution, discovery, qualification, relationships, signals, contacts, provenance, rights, and change. The book follows the full production stack—from source acquisition and entity graphs through scoring, orchestration, quality measurement, and agentic workflows—and shows why trustworthy market intelligence is a maintained data product, not a one-time export. It is written for founders, data and product leaders, revenue operations teams, and engineers building commercial intelligence systems.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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