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Retail is more than selling products. It is the discipline of making the right product available, at the right place, at the right time, and at the right price—while leading people, serving customers, and protecting profit.

In this practical guide, Abdelhamed Mohamed takes readers through the essential foundations of modern retail: store operations and standards, customer experience, sales performance, KPIs, pricing and promotions, inventory control, replenishment and availability, shrinkage and waste, audits and compliance, merchandising, profitability, leadership, and multi-store management.

Whether you are starting your retail career, supervising a store team, or preparing for a higher management role, this book gives you a clear path from basic understanding to professional execution.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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