[{"_1":2,"_64":-5,"_65":-5},"loaderData",{"_3":4,"_33":34,"_62":-5,"_63":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_20":-5,"_21":22,"_23":24,"_27":28},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":12},"count",0,"free",true,"updatedAt","2025-12-21T18:22:20.509Z","paymentGateway","STRIPE","cartItems",[],"loading","toast","locale","en","constants",{"_25":26},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_29":30,"_31":32},"companies",[],"universities",[],"routes/_store+/_readers+/email_author.$slug/route",{"_35":36,"_61":-5},"book",{"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMzI2MzM","title","Live happily ever after without projects","state","retired","contactAuthorMethod","email","aboutText","

There is a problem between software and projects. Software projects fail, and even when they succeed, there's no guarantee that the resulting product will delight customers.

In the digital age, organizations need to shift from a project-centric mindset to a customer-centric one, in which products are first-class citizens. This mindset shift is at the heart of #noprojects, a deliberate act of continuous product management.

The book analyzes the mismatch between software and projects, then describes the four pillars (and the companion principles) of a #noprojects organization;

- Experiments over projects

- Stable teams over temporary endeavor

- Outcomes over execution

- Products over software

Through this book, you will learn how to stop focusing on projects, create digital products that your customers will love, and live happily ever after.

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