[{"_1":2,"_72":-5,"_73":-5},"loaderData",{"_3":4,"_44":45},"root",{"_5":-5,"_6":-5,"_7":8,"_22":23,"_24":25,"_26":27,"_30":31,"_36":37,"_38":39,"_40":41},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":14},"id","no-cart","count",0,"free",true,"updatedAt","","paymentGateway","STRIPE","cartItems",[],"loading","locale","en","readerTheme","light","constants",{"_28":29},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_32":33,"_34":35},"companies",[],"universities",[],"learnerOrganizations",[],"needsLocaleCookieSync",false,"announcements",{"_42":-5,"_43":-5},"announcement_store","announcement_authors","routes/_store+/_readers+/email_author.$slug/route",{"_46":47,"_71":-5},"book",{"_9":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvNzc4MzA","title","It's Not About The Bricks","state","published","contactAuthorMethod","email","aboutText","

LEGO® SERIOUS PLAY® is often misunderstood.

At first glance, it can look like a creative exercise, a team-building activity, or something designed simply to 'engage the room'. But beneath the bricks sits a structured method for thinking, communication, and shared understanding, one that is increasingly used to explore complex challenges across organisations.

This book explores the gap between perception and practice.

Rather than explaining LEGO® SERIOUS PLAY® as a method, it focuses on the myths, assumptions, and preconceptions that often shape how it is received. These myths are not random. They reflect common patterns of thinking that appear when individuals and organisations encounter something unfamiliar.

To bring these patterns to life, the book is structured around ten recognisable archetypes. Each archetype reflects a different way of interpreting the method and the world around it.

Within each section, ten myths are explored in depth, with each myth being unpacked as to:

Why the belief exists
What actually happens in practice
How to respond as a facilitator
What it reveals about how people think

This is not a manual or a step-by-step guide.

It is a practical exploration of how thinking happens in organisations, and what becomes possible when that thinking is made visible.

Whether you are a facilitator, coach, leader, or simply curious about LEGO® SERIOUS PLAY®, this book is designed to help you navigate the conversations, resistance, and opportunities that come with introducing a different way of thinking.

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