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What is business coaching? And how it entered the business literature has a long story. In the 15th century, the people of the village of Kocs (Hungarian) made a living by making carts and transporting goods between Budapest and Vienna. At the same time, an unknown village charioteer made a larger and more comfortable chariot than the existing examples. This new car was called the Koch or It became known as Kocsi. These carts bring people or their goods to their destination more quickly. In the next century, Kocchi was known as Kutsche and Coche in France In English they called Coach.

In 18th century England, the word coach was used in education before it was used in sports. In this way, teachers who helped students prepare for the exam were called coaches. In fact, coaching helped students more easily reach their goal, which was to pass the exam.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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