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In a world built to steal our focus, Designing for Attention is a manifesto for designers who want to build technology that gives attention back. Drawing from cognitive psychology, behavioural science, and real-world product design, Bisola Oyekan explores how digital products can honour human focus instead of exploiting it.

Through case studies, frameworks, and practical design tools, the book reveals how thoughtful UX choices can reduce cognitive overload, foster clarity, and create meaningful engagement. You’ll learn to measure attention beyond “time spent,” design interfaces that respect the mind’s limits, and navigate the ethical tension between business goals and user well-being.

From fintech dashboards to global education apps, Designing for Attention shows how design can shape not just what users do but how they think and feel while doing it. It’s a guide for anyone who believes that great design should not only capture attention, but also cultivate it.

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