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College basketball stands at a breaking point. Student-athletes focus on money instead of growth, and the coaches and institutions built to develop them are trapped in a system that rewards short-term chaos over long-term loyalty. This book lays out a complete blueprint for transformational change with 20 purposeful rules.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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