Clicks Don't Lie
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Clicks Don't Lie

An AI-Driven Optimization Masterclass For Non-Technical People

About the Book

> ⚠️ **Note: This Book Is Still in Progress**  

> You're buying early to help support and motivate the author (that's me, Jon!). 

> The full book will likely be ready in **September**.  

> By purchasing now, you'll get **weekly updates** with new chapters and content in **real time** as they're written.  Thanks for backing this project early—your support means a lot!

Hi, my name is Jon. For the last 4 years, I’ve worked at the leading A/B testing company in the market, Optimizely. In that time, I’ve spoken with hundreds of people—from Europe’s biggest brands to scrappy start-ups—about A/B testing. This is my 5th self-published book and when I started this role I always had an idea to create a book on AB Testing, however, until recently I couldn't think of a unique selling point that warranted me creating a book

AI has changed this. From my conversation, the one thing that holds a lot of teams back from AB testing to their full potential is time. Most companies don't have dedicated resource for testing. When I did it at companies, my main focus was managing development teams, so AB testing always had to be squeezed in between everything else!

AI promises to change how we approach A/B testing—and I want to show you how. 

This book has two goals:

1. Give practical advice on how to be successful A/B testing:  When I started learning, most explanations made it sound like you needed a PhD in stats. I don’t have one—and I’m guessing you don’t either.

2. Explore how AI can help automate an Optimization program:  With AI reshaping everything, I wanted to see how it can make testing faster, easier, and more useful.

This book will teach you how to choose the right A/B testing tool with real, independent advice (no vendor bias here).  Then we’ll get to the fun stuff: how to use **free AI tools** to automate and improve everything from testing to personalization, feature flagging, and more.  

I’m not a data scientist. I forget my wife’s birthday. Numbers and algorithms aren’t my thing.  Most books assume a stats background. This one doesn’t. It’s written in **simple, clear English**. No fluff. No equations. Just stuff you can actually use.

About the Author

Jon D Jones
Jon D Jones

Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge

Table of Contents

1. How To Pick A Good AB Testing Tool 2. Complex AB Testing Terms Described For a 10 Year Old 3. Using AI To Automate Your Optimization Program 4. Server-side Testing 5. Personalisation 6. Building A Test Backlog

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