A case against estimates (3rd Edition)
The rewards are theirs, the risks are yours.
Whether you thought that estimates were natural or you felt uncomfortable, whether you think you are a good estimator or if you think you are always wrong - you need to understand the why and the how of estimations.
This book brilliantly unpacks the illusion of control, the skewed risk proposition and why we should abandon estimations in favour of modern business practices like feedback, embracing the unknown and being truly collaborative.
Here is my case against estimates. (and some alternative ideas)
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About the Book
This book explores cognitive bias and the human condition of estimation. It unpacks the fallacies and illusions we have created around the estimate. It looks at Why we estimate, Why estimates are correct and why they are wrong. But importantly it presents an alternative.
The world is changing faster than ever, and here we are still doing ritualistic, ceremonial things not because they are good or valuable, but because that’s just the way its always been done.
Estimations is one of these embedded ideas, ubiquitous in the human operating system, in business, in management. It is taught in every discipline from business to garbage collection. Our children cry, “When will be there?”. We ask, “How long will it take?” and we can imagine no other way of doing things.
What if I showed you, the illusions, like when your eyes deceive you? What if, just as your vision can so easily be tricked, your mind has been tricked into believing falsehoods and fallacies.
What if estimations are not decreasing risk, but instead they are increasing them?
What if estimations were anti-collaboration? What if estimations were subjectively viewed as just what we do, but objectively was an illusion of control and certainty. The illusion is so powerful, you confabulate and justify it, even when estimations have proved to be wrong.
Author
About the Author
Jonathan Crossland is a writer, software developer, architect and businessman with 30+ years of experience building business software. His experience covers various industries including publishing, finance, manufacturing and property. He has managed and led teams building enterprise software, including:
- Power Plant Management
- Educational Bursary Management
- Loan Applications / Commissions
- Publishing Management (ONIX)
- Training Software (SCORM/LMS)
- Batch Manufacturing Framework
- Enterprise DataExchange Formats for finance
- Smart Contracts/Blockchain for Commercial Property
- CRM's / Web Frameworks / REST Framework / ORM's
- Employee Benefits / Pension
- Knowledge Transfer Partnership (KTP UK)
- Newspaper websites / Company Admin Portals Jonathan founded the software house Lucid Ocean and ran the business between 2004 and 2019. He is available for software development consulting roles. You can find him at ammerse.org

Episode 315
An Interview with J.B Crossland
Contents
Table of Contents
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