People are the reasons why we build Products. Products are means to solve a problem for the people. The products should make an impact on people's life. Innovation is useless unless it helps the human kind.
The Product Thinking is all about understanding what people do today, difficulties they face and designing a solution to make their life easy. This book will take a problem to be solved and walk you through the process of:
- Define a Problem: Understand how to define who your customers are and how to uncover the problem that you plan to solve for users. You will learn how to use Job mapping to uncover problems to be solved.
- Modeling a Business: You will learn to how to design your value proposition that's useful for both your users and sponsors.
- Envisioning a Product: Understand how to tell a story about your product using Conceptual Story.
- Ideation: Understand how to generate ideas for solving problem using Impact Mapping and Job Mapping.
- Research: Understand tools and techniques to validate the problem to solved. Learn how to run value hypothesis and capture user experience. Learn to build Customer Journey Maps.
- Organize: Learn tools and techniques to prioritize and organize product features into a Product Roadmap. You will learn techniques like Business Value Estimation, User Story Mapping, Story Slicing.
- Refine, Plan and Build: Learn tools and techniques to collaborate with development team, refine details and build product quickly to validate assumptions.
The goal of the book is to help you run through the whole process as quickly as possible to validate your product idea. The author shares his experience throughout the book to help you connect with the concepts and techniques.
