[{"_1":2,"_64":-5,"_65":-5},"loaderData",{"_3":4,"_33":34,"_62":-5,"_63":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_20":-5,"_21":22,"_23":24,"_27":28},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":12},"count",0,"free",true,"updatedAt","2025-12-30T14:46:08.361Z","paymentGateway","STRIPE","cartItems",[],"loading","toast","locale","en","constants",{"_25":26},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_29":30,"_31":32},"companies",[],"universities",[],"routes/_store+/_readers+/email_author.$slug/route",{"_35":36,"_61":-5},"book",{"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjk4MDQ","title","Watch This!","state","published","contactAuthorMethod","email","aboutText","

It’s complicated, it takes unique skills, and it can be very costly to sustain an active branded video channel. Some become paralyzed as to what to do next as they don’t even know what they’re up against.

You’re not alone.

In writing Watch This! The Definitive Reference Guide to Video Marketing, I quickly learned that many companies are struggling. They’re not clear on how much they should spend, what they should do, and what kind of video work will actually produce results. Presented in a highly-digestible format, this book is a combination of research as to what other B2B companies are doing in video marketing and hundreds of “how to” video marketing tips.

We logged many hours to produce the research and advice for this book and instead of setting a price we’ve decided to make it available to anyone who wants it in a pay what you want (PWYW) format.

Half of the PWYW proceeds will be donated to “Do It Your Damn Self!!” (DIYDS!!) National Youth Film Festival, the longest running youth-produced festival in the country. DIYDS!! is a product of the Community Art Center’s Teen Media Program

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