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Most product management books assume stable infrastructure, reliable data, and predictable regulation. Those assumptions describe roughly 15% of the world's population. This book is for the other 85%.

Product Strategy Under Uncertainty is the first practitioner-grade guide to building products in volatile and emerging markets. Written by a product leader who has shipped across Lagos, Jakarta, Cairo, Nairobi, and São Paulo, it provides the frameworks, case studies, and hard-won lessons that standard playbooks leave out.

You will learn how to run product discovery when the data is noisy and the signals conflict. How to price for users who buy in daily micro-transactions, not monthly subscriptions. How to build for devices that thermal-throttle and connections that drop mid-transaction. How to roadmap when the regulatory environment changes overnight. And how to scale without becoming fragile.

The book introduces original frameworks including the VAS Risk Classification, the Sachet Economy model, the Rolling Wave Roadmap, the Confidence Score Matrix, and the Resilience Stack — a unifying system for navigating uncertainty at every stage from discovery to scale.

Whether you are a PM building in an emerging market, a founder expanding into new geographies, or a product leader in a stable market who recognizes that volatility is becoming the global default, this book gives you the operating system for building products that survive the storm.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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