[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_28":-5,"_38":-5,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58},"routes/_store+/_readers+/email_author.$slug/route",{"_9":10,"_11":-5},"book",{"_12":13,"_14":15,"_16":17,"_18":19,"_20":21,"_22":23},"currentUser","id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjc1NzQ","title","Create and Deliver a Killer Product Demo","state","retired","contactAuthorMethod","email","aboutText","

Every day thousands of companies give demos to sell their products. But the challenges are different. In presales, a bad demo can make your product look too complex. In Software-as-a-Service (SaaS), you need to quickly convert signups into active and paying users. In a product launch event, you want a perfect demo both persuasive and memorable.

This book will give you both strategies and inspiration to create killer product demos and sell more.

Three reasons why this book should be on your bookshelf:

It's a complete step-by-step guide with practical advice on how to create and deliver effective product demos. It will also help you to avoid common mistakes.
You will sell more, easier and better. Your demos will be aligned with your sales process. Make any complex solution look simple.
You will create unique demos that your customers will remember. You will learn the 5 steps to create a WOW moment.

Join an elite of professionals who are known for their killer product demos!

","authors",[24],{"_12":25,"_26":27,"_28":29},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci8yODY5Mg","name","Oscar Santolalla","user",{"_30":31},"avatar",{"_32":33,"_34":35,"_36":37},"url","https://d39qdlcrvnra4b.cloudfront.net/avatars/774719/medium/Oscar-Santolalla.jpg?1474059741","styleName","medium","exists",true,"shoppingCartId","shoppingCart",{"_12":71,"_72":73,"_74":37,"_75":76,"_77":78,"_79":80,"_81":37},"locale","en","readerTheme","light","constants",{"_69":70},"publishers",{"_65":66,"_67":68},"learnerOrganizations",[],"needsLocaleCookieSync",false,"announcements",{"_59":60,"_61":-5},"sentryEnvironment","production","sentryRelease","977c196e6d0c8706470615849d3b491dc7b567c3","announcement_store",{"_62":37,"_63":64},"announcement_authors","flag","text","

Kick off your book project in 2 hours! Live workshop on Zoom. You’ll leave with a real book project, progress on your first chapter, and a clear plan to keep going. Tuesday, June 16, 2026. Learn more…

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