[{"_1":2,"_3":-5,"_4":-5},"loaderData",{"_5":6,"_7":8},"actionData","errors","root",{"_28":-5,"_38":-5,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58},"routes/_store+/_readers+/email_author.$slug/route",{"_9":10,"_11":-5},"book",{"_12":13,"_14":15,"_16":17,"_18":19,"_20":21,"_22":23},"currentUser","id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvNzg5NjA","title","The Executive's AI Playbook","state","published","contactAuthorMethod","email","aboutText","

You're making decisions about AI. Your engineering team explains things in jargon. Vendors tell you what you want to hear. Consultants recycle the same frameworks. None of them have shipped an AI system to production at scale.

This book is different. Written by an Engineering Manager who leads 30+ engineers building AI-powered systems at one of the world's largest digital banks, it translates what's actually happening behind the hype into language you can act on.

\"The Executive's AI Playbook\" covers the full landscape — from how large language models actually work (no math, no code) to where AI creates real business value, how to make build-vs-buy decisions, measure ROI honestly, evaluate vendors

without getting fooled, and govern AI responsibly.

You'll learn:

- How AI actually works — LLMs, agents, vision, voice — explained through intuition, not equations

- Where AI creates proven ROI today: customer experience, engineering, operations, finance, HR

- The build vs buy vs partner decision framework with real cost analysis

- How to measure AI ROI without falling for vanity metrics

- Who you actually need on your AI team vs what vendors tell you

- How to evaluate AI vendors: red flags, demo tricks, and questions that expose truth

- AI security, data privacy, bias, and compliance — what your legal team needs from you

- A practical governance framework that enables rather than blocks

- A concrete 90-day action plan: audit, pilot, strategy, board deck

18 chapters. No code. No jargon without explanation. Every chapter ends with \"Questions to Ask Your Team\" — specific questions you can bring to your next meeting.

Written for C-level executives, VPs, directors, and senior managers who make technology adoption decisions. If you want to understand AI deeply enough to lead — without becoming an engineer — this is your book.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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