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This is not a textbook. It is a practitioner's field guide written from real project experience, for anyone who works with data and wants to understand it properly before building anything.

Conceptual data modelling is where every successful data project begins. Before the schemas, before the databases, before the code, someone needs to sit down with the business and ask: what data do we actually have, what does it mean, and how does it all connect? This handbook shows you exactly how to do that.

Written in plain British English with real-world examples from the insurance domain, this pocket handbook covers the full conceptual modelling journey: from engaging stakeholders and extracting key concepts, through building your core artefacts, to navigating the governance, politics, and human challenges that no textbook prepares you for.

Seven focused chapters. No padding. Just honest, practical guidance you can apply from day one.

This is Volume 1 of an ongoing practitioner series. Volume 2 will go deeper into artefacts, templates, versioning, and a full worked case study including a real-world data migration scenario where conflicting definitions brought a project to its knees.

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Kick off your book project, get started with GhostAI, get better at marketing, or spend the day doing all three! Free live workshops on Zoom. Saturday, June 27, 2026.

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