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New Information and Cultural Insights Entrepreneurs Need to Start a Business in Japan
About the Book
Business and life in Japan work on a level of perfection that most foreigners are not accustomed to. Nearly everyone is employed, everything runs on time, people have disposable income, schools are top notch, and big cities like Tokyo are far more clean than you would expect. This tendency towards perfection can make running a business in Japan a culturally difficult proposition for the unknowing foreigner.
If you’ve been thinking about starting a business in Japan, the Wood Egg Japan startup guide will be your go-to reference manual.
Each year we hire 3 researchers (at least one local and one foreigner who live in Japan), a native English-speaking in-country writer, and an editor, to bring you insights from multiple perspectives.
Our researchers spend over 200 hours interviewing local business people, politicians, and citizens who regular foreigners would never have access to. This is 200+ hours you will save to hit the ground running. (Bonus: When you register your eBook at WoodEgg.com you get access to all of our raw research and interviews.)
In the 2014 Wood Egg Japan startup guide you will learn:
Japanese culture instills avoidance of this in all its people. (And what it means for you and your business.) (Page 37)
If you’re looking for short or long term apartments (particularly in Tokyo) then you’ll love one of these. (Page 107)
Our curated list of 5 accountants specializing in working with foreigners. (Page 210)
How to avoid conflict and embarrassment in business and life. (Don’t avoid this!) (Page 138)
Japanese business is driven by trust and respect. Putting this seemingly normal business goal first will cost you dearly. (Page 156)
Why you don’t need a local business partner (and you might want one anyway). (Page 188)
Japanese people are very loyal to their companies so how do you find local talent for yours? (Page 218)
All foreigners must comply with this to open a bank account in Japan. (Page 238)
The top two industries for foreigners who want to build a big business in Japan. (Page 249)
When you should (and when you shouldn’t) use English for marketing in Japan. (Page 255)
All of this along with hundreds of other insights. All told you’ll get the painstakingly researched answers to over 200 questions (over 300 pages!) about country, culture, life, and business in Japan.
If you’re looking to do business in Japan you won’t find a more complete, up-to-date, guide.
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About the Author
Originally a professional musician and circus clown, Derek Sivers created CD Baby in 1998.
It became the largest seller of independent music online, with $100M in sales for 150,000 musicians.
In 2008, Derek sold CD Baby for $22M, giving the proceeds to a charitable trust for music education.
He is a frequent speaker at the TED Conference, with over 5 million views of his talks.
Since 2011 he has published 34 books, including “Anything You Want” which shot to #1 on all of its Amazon categories.

Episode 15
An Interview with Derek Sivers
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