The Value Mix
The Value Mix
Create Meaningful Products and Services for Your Audience
About the Book
Create more exciting propositions:
Creating and launching a new product or service is difficult.
That’s because there are lots of uncertainties. It’s inherent to the process of making something new.
Fortunately, in recent years, the management literature has given us methods: new ways of approaching the innovation process. To you, the words “lean startup”, “design thinking”, and “customer development” certainly sound familiar.
These are great innovation methods!
But here’s the thing…
Even by following these methods, you’re still missing a key element of your innovation journey...
...a framework that helps you create new, relevant, and exciting products and services for your customers.
In the Value Mix, you'll learn:
- How to turn market data into marketing insight
- The 4 elements that will help you gain deep understanding of your customers
- What value means in the eyes of your customers
- How to make an idea more tangible so the rest of your team can be aligned on its implementation
- The 6 things your customers have in mind to judge your value proposition
What's inside the book:
The Value Mix is an innovation tool that helps you to do two things:
- Know your target customers better to create real value for them;
- Build a fully-fledged strategy for your new products and services.
The book is sharp. 75 pages (+ 20 pages from the new edition) about creating meaningful propositions for your customers.
By focusing on the interactions between your customers and your product, this framework allows you to be as accurate as possible. This means capturing enough nuances to reflect the reality of our world.
From a practitioner for practitioners:
The concepts and ideas in this book come from hands-on experience from:
- My journey building my own business: GoudronBlanc,
- Running innovation projects and inventing new products and services for Fortune 500 companies,
- Discussions with fellow entrepreneurs, marketers, and investors,
- Teaching masterclasses at top business schools, including UCL, London Business School, Princeton, and Condé Nast College of Fashion.
The book also connects multiple disciplines, such as economics, design, psychology, copywriting, strategy, and marketing.
It's for you if...
The Value Mix is for you...
- If you're also passionate about creating exciting propositions that change the lives of your customers.
- If you're also eager to understand your customers better.
- If you want to learn how to better work with your R&D, product, and marketing teams.
So you'll enjoy the read if you are:
- An entrepreneur,
- A product manager,
- An innovation manager,
- A brand manager,
- An innovation or strategy consultant,
- A marketer,
- An investor.
About the Author
Bundles that include this book
Reader Testimonials
Paul
Short, precise and an easy to read!
This is the perfect example of a book that gives high quality and precise information about what are the fundamentals on creating real value for your customers or potential customers. I really liked it and undoubtly I will use it as a guide to stay focus on the core of a business: the customers/consumers. Being a short, precise and an easy to read book, makes it a perfect tool to use whenever you want.
Tanya P
Gamechanging
A great easy read that is concise, thought provoking, and practical. This book will change the way you approach your business strategy and how you view other businesses! Highly recommended.
Gennaro
A book to hack value proposition design
The concept of value proposition is among the most hyped and used terms in the business and startup world. Yet a few really know what it means. Guerric did a fantastic job of explaining the essence of designing products that people want. As the creator of FourWeekMBA.com, I dissect businesses and business models of any kind. Thus I'm always in search of simple tools that can be used by entrepreneurs to extrapolate insights about their businesses with the aim of growing them rapidly.
Table of Contents
The book is sharp and short.
- It has many examples to illustrate the tool;
- Each chapter ends with a key question that helps you share your proposition;
- It can be read in one go (90 pages);
- There are many visuals to guide through the Value Mix framework.
The Leanpub 60-day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Do Well. Do Good.
Authors have earned$11,724,246writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
Top Books
- #1
Recipes for Decoupling
Matthias NobackWrite software that survives
- #2
CQRS by Example
Carlos Buenosvinos, Christian Soronellas, and Keyvan Akbary- Leverage your Software Architecture skills by learning everything about CQRS in detail with lots of examples
- Develop faster applications by applying CQRS and fostering Read Models and Projections
- Learn how to apply CQRS into a brownfield project from a pragmatic approach
- #3
OpenIntro Statistics
David Diez, Christopher Barr, Mine Cetinkaya-Rundel, and OpenIntroA complete foundation for Statistics, also serving as a foundation for Data Science.
Leanpub revenue supports OpenIntro (US-based nonprofit) so we can provide free desk copies to teachers interested in using OpenIntro Statistics in the classroom and expand the project to support free textbooks in other subjects.
More resources: openintro.org.
- #4
Rector - The Power of Automated Refactoring
Matthias Noback and Tomas VotrubaLearn how to automatically and continuously upgrade and improve your PHP code base
- #5
Maîtriser Apache JMeter
Philippe Mouawad, Bruno Demion (Milamber), and Antonio Gomes RodriguesToute la puissance d'Apache JMeter expliquée par ses commiteurs et utilisateurs experts. De l'intégration continue en passant par le Cloud, vous découvrirez comment intégrer JMeter à vos processus "Agile" et Devops.
If you're looking for the newer english version of this book, go to Master JMeter : From load testing to DevOps
- #6
C++20 - The Complete Guide
Nicolai M. JosuttisAll new language and library features of C++20 (for those who know previous C++ versions).
The book presents all new language and library features of C++20. Learn how this impacts day-to-day programming, to benefit in practice, to combine new features, and to avoid all new traps.
Buy early, pay less, free updates.
Other books:
- #7
Jetpack Compose internals
Jorge CastilloJetpack Compose is the future of Android UI. Master how it works internally and become a more efficient developer with it. You'll also find it valuable if you are not an Android dev. This book provides all the details to understand how the Compose compiler & runtime work, and how to create a client library using them.
- #8
Ansible for DevOps
Jeff GeerlingAnsible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.
- #9
Mastering STM32 - Second Edition
Carmine NovielloWith more than 1200 microcontrollers, STM32 is probably the most complete ARM Cortex-M platform on the market. This book aims to be the most complete guide around introducing the reader to this exciting MCU portfolio from ST Microelectronics and its official CubeHAL and STM32CubeIDE development environment.
- #10
R Programming for Data Science
Roger D. PengThis book brings the fundamentals of R programming to you, using the same material developed as part of the industry-leading Johns Hopkins Data Science Specialization. The skills taught in this book will lay the foundation for you to begin your journey learning data science. Printed copies of this book are available through Lulu.
Top Bundles
- #2
CCIE Service Provider Ultimate Study Bundle
2 Books
Piotr Jablonski, Lukasz Bromirski, and Nick Russo have joined forces to deliver the only CCIE Service Provider training resource you'll ever need. This bundle contains a detailed and challenging collection of workbook labs, plus an extensively detailed technical reference guide. All of us have earned the CCIE Service Provider certification... - #3
Pattern-Oriented Memory Forensics and Malware Detection
2 Books
This training bundle for security engineers and researchers, malware and memory forensics analysts includes two accelerated training courses for Windows memory dump analysis using WinDbg. It is also useful for technical support and escalation engineers who analyze memory dumps from complex software environments and need to check for possible... - #4
Software Architecture
2 Books
"Software Architecture for Developers" is a practical and pragmatic guide to modern, lightweight software architecture, specifically aimed at developers. You'll learn:The essence of software architecture.Why the software architecture role should include coding, coaching and collaboration.The things that you really need to think about before... - #5
Static Analysis and Automated Refactoring
2 Books
As PHP developers we are living in the "Age of Static Analysis". We can use a tool like PHPStan to learn about potential bugs before we ship our code to production, and we can enforce our team's programming standards using custom PHPStan rules. Recipes for Decoupling by Matthias Noback teaches you in great detail how to do this, while also... - #9
All the Books of The Medical Futurist
6 Books
We put together the most popular books from The Medical Futurist to provide a clear picture about the major trends shaping the future of medicine and healthcare. Digital health technologies, artificial intelligence, the future of 20 medical specialties, big pharma, data privacy, digital health investments and how technology giants such as Amazon...
