Luke Szyrmer is the bestselling author of Launch Tomorrow and a Lean Startup community activist in London, where he co-organizes Europe's largest Lean Startup meetup helping founders apply Lean Startup principles such as testing to their business. In addition to mentoring at Lean Startup Machine, Luke mentors startup founders. He's spoken at Lean Startup Summit, Agile on the Beach, Google Campus, Launch22, and LeanCamp. He enjoys the challenge of distilling complex technical and organizational ideas down to their essence, so others can action and benefit from his work.
Luke got into Lean Startup by successfully validating a number of not-so-great startup ideas using landing pages and paid advertising. As he validated that there was unmet demand for a book on this topic, he wrote it. He uses Lean Startup techniques as a product manager building real-time B2B financial software.