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Lennart Kraft

My interests comprise quantitative economics, online marketing, and consumer privacy. I research the interplay of privacy and profits in online advertising markets and the consequences of regulations, including privacy laws (e.g., GDPR), taxes (e.g., Digital Service Taxes), and industrial self-regulation (e.g., Differential Privacy). Methodologically, I build upon econometrics and machine learning in cross-sectional and longitudinal settings, often using extensive field data.

Find out more on www.lennartkraft.com

Published Books

The Impact of the GDPR on the Online Advertising Market
The Impact of the GDPR on the Online Advertising Market
Bernd Skiera, Klaus Miller, Yuxi Jin, Lennart Kraft, René Laub, and Julia Schmitt

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