Bernd Skiera (skiera@wiwi.uni-frankfurt.de) is a chaired professor of electronic commerce at Goethe University Frankfurt (Germany), a Professorial Fellow at Deakin University (Australia) and a member of the board of the EFL-Data Science Institute and the Schmalenbach-Gesellschaft. His research interests are consumer privacy, marketing analytics, data-driven marketing, electronic commerce, online advertising, SalesTech, MarTech and marketing automation. He received an ERC Advanced Grant to conduct research on consumer privacy on the Internet. You will find more information at www.skiera.de.