About the Book
This book explains the philosophy behind Leanpub.
While Lean Publishing is a relatively short book at just over 100 pages and 20,000 words (about novella length), I put a lot of thought, research and work into it. Had I put less work into it, it would have been 200 pages and less entertaining.
So, what's in the book?
Quite simply, the definitive introduction and guide to Lean Publishing.
Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.
This book examines the Lean Publishing idea in depth, considering both the meaning and the origin of the various aspects of Lean Publishing.
The first chapter, Definition, examines the definition of Lean Publishing in length, going deep into each of its components. This chapter is the basis of the Lean Publishing Manifesto at https://leanpub.com/manifesto.
The second chapter, Origins, considers the origins of Lean Publishing. These include everything from Victorian serial fiction, fan fiction, beta books, blogs, and my own experiences.
The third chapter, Practice, is a short discussion of Lean Publishing practice for both authors and publishers. Leanpub is also discussed, as it's our attempt to implement these ideas.
About the Author
Peter Armstrong is the co-founder and CEO of Leanpub. He has almost two decades of experience in software, half of it as a developer at Silicon Valley startups. He founded Ruboss in 2008, and created Leanpub with Scott Patten in 2010.
Peter is also the author of 7 books: Yoshidaguchi, Your First Trip to Japan, The Markua Specification, Programming for Kids, Lean Publishing, Flexible Rails and Hello! Flex 4. He has a BSc in Computer Science and Psychology from the University of Victoria.
Peter coined the term "lean publishing" to describe the act of self-publishing an in-progress ebook. Leanpub was created based on the principles of lean publishing. He lives in Victoria, BC with his wife and son.