Deliver What Matters When It Matters

Description

Welcome to the Leanpub Launch video for Deliver What Matters When It Matters: Value-Driven Product Delivery through Clarity, Timing, and Flow https://leanpub.com/deliverwhatmatterswhenitmatters by Ryan! 00:00 Introduction to Deliver What Matters When It Matters 00:18 Ryan Kent's background in lean, agile, and delivery optimization 01:40 Discovering lean thinking on the factory floor 02:03 From manufacturing to software development and agile coaching 03:02 The ten-year journey behind the book 03:50 The gap between effort and value 04:01 Influence without authority and small experiments 04:59 The book's loopback exercises and reflection framework 05:54 Who the book is for 06:50 The emotional weight of delivery leadership 07:21 Using evidence and experiments to create organizational change 08:02 Delivering value in the age of AI 09:17 The delivery optimization loop: value, timing, and flow 09:49 Moving beyond frameworks, metrics, and busywork 10:24 Final thoughts and recommendation 10:49 Closing remarks About the Book Deliver What Matters, When It Matters Value-Driven Product Delivery through Clarity, Timing, and Flow by Ryan Kent Let’s be honest: most of us aren’t struggling because we’re not working hard enough. We’re struggling because we’re incentivized to optimize for the wrong things. Chase velocity instead of value. Follow frameworks instead of improving flow. Build roadmaps and burn-down charts, without asking if we’re actually solving the right problems at the right time. It’s time to fix that. In Deliver What Matters, When It Matters, Agile coach and systems thinker Ryan Kent introduces the Delivery Optimization Loop™ as a powerful, practical model for improving delivery across any team, product, or framework. Whether you work in Agile, Scrum, Kanban, SAFe or your own delivery approach, this book helps you refocus on what truly drives results. At the heart of the Delivery Optimization Loop™ are three essential disciplines: • Value Clarity – Are we building the right thing? • Flow Effectiveness – Are we building it the right way? • Timing Intelligence – Are we building it at the right time? Through real-world stories, delivery anti-patterns, and actionable tools, you’ll learn how to: • Spot and escape the Agile cargo cult, even when the process looks “perfect” • Use flow metrics like Cycle Time and Work Item Aging to see the truth behind the spin • Cut through noise, reduce friction, and finish more of what actually matters • Make better trade-offs with confidence using cost of delay and delivery forecasting • Connect delivery work to real customer outcomes, not just product roadmaps • Lead change from where you are, even without authority or a formal title Whether you're a Scrum Master, Agile Coach, Product Manager, Delivery Lead, or anyone responsible for how their team delivers, this book gives you a fresh lens and a practical system for getting there. It’s not about adding more process. It’s about building systems that help us deliver what matters, when it matters. About the Author Ryan Kent has dedicated his career to helping teams move beyond ritualized delivery patterns and toward systems that learn, adapt, and deliver meaningful outcomes. He leads delivery optimization work in a large enterprise setting, guiding coaches and delivery specialists who support product teams across the organization. His work centres on clarity, timing, and flow, and on creating the conditions for people to do their best work. Ryan is a Professional Kanban Trainer with ProKanban.org, where he teaches courses in flow, metrics, and product delivery. Through K2 Optimization he shares practical tools and learning experiences for practitioners who want to navigate complexity with more confidence and less friction. He has trained hundreds of professionals and supported more than a thousand practitioners through workshops, talks, and communities of practice. Thank you for watching, please like and leave a comment, we'd love to hear from you! Please Subscribe and Follow! YouTube: https://www.youtube.com/leanpub X: https://x.com/leanpub Instagram: https://www.instagram.com/leanpub Facebook: https://www.facebook.com/leanpub Create Your Own Leanpub Book! You can create your own book anytime here: https://leanpub.com/create/book Here's the tutorial showing how to write and publish a Leanpub book in your browser (it's free!): http://help.leanpub.com/en/articles/2932527-getting-started-writing-a-book-in-the-web-browser-writing-mode If you're a Leanpub author and you'd like to submit your own Launch video for us to publish, or if you'd like to record a Launch video with Len, please go here: https://leanpub.com/launch. #books #leanpublishing #selfpublishing #leanpub #writing #productmanagement #agile #leadershipagile #scrumprojectmanagement #agilebusinessleadership #computerprogramming #software #softwareengineering