[{"_1":2,"_70":-5,"_71":-5},"loaderData",{"_3":4,"_33":34,"_68":-5,"_69":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_20":-5,"_21":22,"_23":24,"_27":28},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":12},"count",0,"free",true,"updatedAt","2026-01-01T16:29:43.748Z","paymentGateway","STRIPE","cartItems",[],"loading","toast","locale","en","constants",{"_25":26},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_29":30,"_31":32},"companies",[],"universities",[],"routes/_store+/_readers+/email_author.$slug/route",{"_35":36,"_67":-5},"book",{"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMjIwMjA","title","The Cookbook for Successful Internal Startups","state","unpublished","contactAuthorMethod","email","aboutText","

Established companies are often not considered innovative. Companies are tuned to do what they have been doing, and new ideas might be screened away, and established business prioritized. However, no matter the industry, change is fast and companies should have the means to change themselves, and not be surprised by fast moving startups disrupting their business.

Internal startups is a way to add a new, second company culture, innovative and fast, making companies able to use the same startup concepts, but benefitting from the available company competencies like Legal and HR

This book collects information, tips and real life experiences from internal startups in a unique way. We offer concrete advice in the form of recipes so that you can build successful internal startups. This book is meant to be used when cooking up new innovations in your company whether you’re in the middle of the process or just started to plan something.The book has three types of sections:

Information wrapped around themes to understand internal startups and the way they work, or don’t work. These themes go from team building to incentives, internal startup’s lifecycle and exit plans, and all the way to how upper management should be on board to support internals startups. Oh, and much, much more…

Case stories that tell the stories of Finnish companies that succeeded and failed with internal startup initiatives. These are the heart of the book and show

Recipes to make your internal startups succeed. These are your takeaways wrapped in easily digestible portions.

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