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If you live in the Bay Area or work for a product-led company, good for you! The rest of us are practicing product management in companies that are less than ideal for this. Maybe your company's success has come based on sales, or timing, or something other than product excellence.

In these 95% of companies, leading Product is a different job. It's about change management, teaching, coaching, and experimentation. It's about building a high-performing product team out of the people you have.

For leaders of product management organizations who find themselves in a company that isn't yet product-led, the Head of Product Playbook offers a series of plays you can use to change the organization. Unlike most mainstream product management resources it offers pragmatic plays that can be implemented in days, not quarters.

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