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From Product Idea to Launch in Less Than A Day
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About the Book
Most products endure delayed launches because requirements aren’t clear. In fact, a lack of clarity is the single most common cause of delay when launching a tech product.
Without a clear vision, you can’t set priorities. At the same time, you’re pressured into making trade-offs to figure out which features to work on.
It’s hard to deliver value, if you don’t even know what customers want. Much less the other frantic stakeholders.
You need hard-hitting, street-smart, ideally quantitative tactics that produce results. Yesterday.
Relevant to your competitive landscape. Easy to implement in your business. If your livelihood depends on releasing a successful product quickly, listen up!
There are a number of tools from direct response marketing, when applied using the internet, which give you a clear picture of what to build and why.
Some direct response guys have a 100% success rate with products: 18 out 18 major product launches successful from day one. No woo-woo branding nonsense. Hit it out of the park. Each. Time.
You just need to use the right techniques. Techniques which focus all of your time, money and attention on a narrow sliver of the market which you end up dominating easily. You will end up out-executing your competitors, by a long shot.
You have no better source of insight: engage with your customers. Retail or business to business, the principles are the same.
Using the techniques contained, you can develop and sell something by tomorrow. Get out of the catch-22 of not having a product because you haven’t decided on a customer because you haven’t decided on a customer need.
Thanks to this how-to ebook, you will take a long laundry list of ideas, narrow it down, and focus your talents on the most promising product so that you can:
BY TOMORROW!
Whether you like it or not, you will be held accountable for your product’s results in the market. The accolades or the shortcomings.Why get lost in pointless tedium, when you can focus on delivering a product which you know will obtain fantastic results?
About the Author
Lukasz Szyrmer is a highly rated author on sites like codeproject.com, infoq.com, and dzone.com, an award-winning public speaker, a mentor, teacher, and community activist. He enjoys the challenge of distilling complex technical and organizational ideas down to their essence, so that others can benefit. He has previously inspired many people to systematic self-improvement.
He currently builds real-time financial software for hedge funds. In addition to an MSc in finance, and previous experience as a financial analyst in venture capital, he is also a Chartered Alternative Investment Analyst. At the same time, he has worked on a variety of product launches, product introductions into new markets, and thinks sleeping is for wussies.
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