Most products endure delayed launches because requirements aren’t clear. In fact, a lack of clarity is the single most common cause of delay when launching a tech product.
Without a clear vision, you can’t set priorities. At the same time, you’re pressured into making trade-offs to figure out which features to work on.
It’s hard to deliver value, if you don’t even know what customers want. Much less the other frantic stakeholders.
You need hard-hitting, street-smart, ideally quantitative tactics that produce results. Yesterday.
Relevant to your competitive landscape. Easy to implement in your business. If your livelihood depends on releasing a successful product quickly, listen up!
There are a number of tools from direct response marketing, when applied using the internet, which give you a clear picture of what to build and why.
Some direct response guys have a 100% success rate with products: 18 out 18 major product launches successful from day one. No woo-woo branding nonsense. Hit it out of the park. Each. Time.
You just need to use the right techniques. Techniques which focus all of your time, money and attention on a narrow sliver of the market which you end up dominating easily. You will end up out-executing your competitors, by a long shot.
You have no better source of insight: engage with your customers. Retail or business to business, the principles are the same.
Using the techniques contained, you can develop and sell something by tomorrow. Get out of the catch-22 of not having a product because you haven’t decided on a customer because you haven’t decided on a customer need.
Thanks to this how-to ebook, you will take a long laundry list of ideas, narrow it down, and focus your talents on the most promising product so that you can:
- Stop unproductive navel-gazing.
- Move beyond unfounded fears and concerns.
- Identify the main problem you want to solve
- Determine an attractive way to present your solution to prospects
- Fast-track making product decisions when you are launching a new product.
- Quickly get feedback from interested prospects
- Out-execute your competition thanks to being laser-focussed on your customers and prospects by delivering exactly what they want
- Effectively market a product even if you don’t know when it will be ready or how much it will cost
- Ask customers and prospects the right questions, so that you have much more specific data to work from
- Acquire enough customers to have them pay for development when bootstrapping
- How to focus on one single aspect of the product that you make it so unique, that it can’t be easily be copied by the competition
- Slay the enemies of tech product development speed: nasty dependencies, excessive size, insufficient resources, poor planning, and perfectionism
- How to say NO to new and exciting ideas, and to keep working on and to finish current ones
- Get customers on board without losing money; then hand-hold them from free to paid customers.
- Identify “what” to bring to market and “why”, as opposed to only worrying about “how” to get there faster. Knowing what and why WILL get you there faster.
BY TOMORROW!
Whether you like it or not, you will be held accountable for your product’s results in the market. The accolades or the shortcomings.Why get lost in pointless tedium, when you can focus on delivering a product which you know will obtain fantastic results?
