How To Sound Real: Brand Messaging for SaaS Startups
How To Sound Real: Brand Messaging for SaaS Startups
A tactical guide to homepage copy, positioning statements, and elevator pitches that don’t sound like BS.
About the Book
How to Sound Real is a tactical guide for early-stage SaaS founders who want their product messaging to sound clear, credible, and human. It walks you through how to write homepage copy, positioning statements, and elevator pitches that don’t sound like a pitch deck.
Instead of branding jargon or abstract storytelling, this guide gives you simple frameworks, real-world examples, and rewrite methods you can actually use. It’s short, practical, and built to help you stop guessing and start sounding like a real company.
About the Author
Table of Contents
- Introduction: Nobody believes your homepage
- Chapter 1: What “real” sounds like
- 5 signs your messaging is trying too hard
- Why this happens
- Chapter 2: Your positioning statement is your cheat code
- The core formula
- How to know if your positioning is useful
- The most common traps
- Positioning rewrites: weak vs. strong
- Chapter 3: Your homepage isn’t a pitch deck
- You have 10 seconds of the reader’s attention
- How to structure your homepage copy
- Words to avoid (unless you can prove them)
- Annotated teardown of weak vs strong
- Chapter 4: Fixing your elevator pitch
- Most pitches are 30 seconds too long
- Readers need 3 things
- The simple pitch formula
- Practice template: fill in the blanks
- Chapter 5: Your voice builds credibility
- Match your customer, not your ego
- Avoid buzzword traps
- Tone alignment check: person or press release?
- Bonus: The “Just Say It” rewrite method
- Final checklist: your messaging, sanity-checked
- About the author
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