I grew up in Israel studies electrical engineering in Israel and worked in large organisation mostly as an engineer and developer. I thought that I didn’t like tech stuff as I didn’t really like my jobs, retrospectively I understand I didn’t do well at large organisations and prefer the life of an entrepreneur making the most influence in a small or my own company.Even before understanding this I created a few online businesses while having a day job. Among these I had an affiliate marketing business and later while traveling an internet drop shipping business through amazon. 

My China story starts like this:

At the summer of 2007 my brother in law decided his kids need to learn Chinese and I joined them for a 2 month stay in Dalian studying the language. 

Returning back to Israel (going through Nepal for a few months) I worked for a few years on some China related businesses which eventually didn’t succeed, but as I had more China ‘connection’, my wife and I decided to move to China at the end of 2011. We wanted to live in a different country and see how entrepreneurship is done in a different place than Israel. 

I decided to open my website Startup Noodle to help other entrepreneurs make the move to China a few months after moving. It’s been running since summer 2012.

I build my company in Beijing AppInChina helping to distribute and promote foregin mobile apps in the Chinese market and being very involved in in Beijing Startup scene organising the Lean startup meet up group. 

I also consult startups and tech companies making their way to China.