Michael is a customer-obsessed product leader with a proven track record of spearheading successfully-disruptive explosive-user-growth reboots of prominent #remarkworthy products that previously have failed to capture their respective market shares. He likes building products that sell themselves and solve hair-on-fire problems for large target audiences. Faced with a choice, his allegiance is to the product over perception. Thrill of knowing that what he does matters throughout the journey is just as important to him as the rewards at the end of the journey.
Michael has lead a full-cycle OS reboot, adding multi-screen capability to Windows (XDDM->WDDM, VidPN), a full-cycle application reboot of interactive system performance analysis (ETW, XPerf->WPA/WPR), and a complete ground-up redesign of the Azure APM SaaS (App Insights->Azure Monitor APM). He's also lead fundamentals for the reboot of the Microsoft BI stack (SSRS/SSAS->PowerBI).
As an evangelist, he's launched online presences and landed industry-enabling products with large audiences at major Microsoft conferences, including WinHEC, PDC, Ready, and BUILD. As an industry leader, he is the lead author of the “Fundamentals of Windows Performance Analysis” book and the mastermind behind the design of the new Azure APM. Partnering across Azure and with top Azure customers he drove triple-to-quad-digit YoY growth in adoption, engagement, and retention. Passionate about data analytics, Michael is a BI expert with hands-on experience in Power BI and Azure Data Explorer. Data-driven culture is part of his work ethics.
He is the primary inventor on seven patents and secondary on one. In his spare time he runs a live music non-profit focused on fostering communities, teaches Data Analytics at UW, dabbles in blockchain development, and is a successful real estate investor. He's also a recorded songwriter.