Stitching for Dollars
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Stitching for Dollars

Launch and run a thriving embroidery business

About the Book

Stitching for Dollars is a must read for anyone thinking about starting an embroidery business. Learn the crucial steps you should take to launch and run a thriving enterprise.

About the Author

Julia Griffey
Julia Griffey

Julia Griffey likes to make fun and modern projects using her sewing and embroidery machine. She holds an MA in apparel design and an MFA in design. When she’s not in her sewing room she’s striving to be solid B+ parent. Check out her blog chock full of machine embroidery tips, how-tos and inspiration: www.machineembroiderygeek.com

Table of Contents

  • Introduction
  • Why start an embroidery business?
    • Advantages of running an embroidery business
    • Disadvantages of running an embroidery business
    • How much money can you make running an embroidery business?
    • Calculating how much money you can make running an embroidery business
    • Do you still want to start an embroidery business?
  • What you need to get started
    • Naming and branding your embroidery business
    • Deciding what to sell
    • Obtaining an embroidery machine
    • Setting up your workspace
    • Buying supplies for your embroidery business
    • Purchasing blanks for your embroidery business
    • Deciding what to charge for embroidery
    • Getting the word out
    • Buying an embroidery business
  • Choosing an embroidery machine for your embroidery business
    • What makes a good embroidery machine for a home-based embroidery business
    • Factors not to consider when choosing an embroidery machine for your business
    • The best embroidery machines for a home business
    • A comparison of the best multi-needle embroidery machines for home businesses
    • Purchasing a used multi-needle embroidery machine
    • So have you decided on an embroidery machine for your embroidery business?
  • Pricing your embroidery work
    • Factors to consider
    • How to charge for your embroidery and monogramming services
    • What is a hooping fee?
    • What is a design stitch count?
    • Typical formulas for calculating embroidery fees
    • Additional factors affecting what you charge
    • How to price embroidery items
    • Additional embroidery fees to pass onto your customers
    • If you charge like a business, act like a business
  • Marketing your embroidery work
    • Marketing your embroidery business to local individuals
    • Marketing your embroidery business to local businesses
    • Marketing your embroidery business to non-locals
    • A final word about marketing
  • Selling on Etsy
    • What is Etsy?
    • Why sell embroidered items Etsy?
    • What does it cost to sell on Etsy?
    • What kind of embroidered items could you sell on Etsy?
    • Creating a successful Etsy shop
    • How do you set up an Etsy shop to start selling embroidered items?
    • Preparing to launch an Etsy shop
    • What to avoid when selling embroidered items on Etsy
    • Ready to start selling your embroidered items on Etsy?
  • Selling at craft shows
    • What and where are craft shows?
    • Can machine embroidered items be profitable at craft shows?
    • How much does embroidery sell for?
    • What embroidery items sell well at craft shows?
  • Selling on your own website
    • Benefits of setting up an e-commerce website for your embroidery business
    • Why sell your embroidered products through your own e-commerce website?
    • Challenges associated with setting up an e-commerce website for your embroidery business
    • How to set up an e-commerce website for your embroidery business
    • E-commerce platforms
    • Ready to set up an e-commerce website for your embroidery business?
  • Additional tips for staring an embroidery business
  • Appendix: Supplies and helpful resources for staring and running your embroidery business
    • Embroidery Supplies
    • Blanks Suppliers
    • Embroidery Machine Dealers
    • Sources for Used Embroidery Machines
    • Digitizers

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