Eventbrite Superpowers Revealed!
Eventbrite Superpowers Revealed!
Optimizing Eventbrite for Conferences, Trade Shows, Expos and Road Shows
About the Book
About the Contributors
VP, Marketing, EventHero
Table of Contents
- Kind Words About This Book
- Forward
- Introduction
-
Chapter 1: Why Should I Care?
-
What Else Can I Do With My Data?
- Sell More (and bigger) Sponsorships
- Reduce Stress and Overall Staff Time
- Real-Time Information About Your Event
- Improve Your Next Event
- Supporting Sponsors and Exhibitors
- Treating Sponsors Like VIPs
-
Unlocking Event Data for Sponsors and Exhibitors
- Banish Business Cards
- Communicate with Attendee Groups
- Terms Used in this Book
-
What Else Can I Do With My Data?
-
Chapter 2: Creating Your Event in Eventbrite
- Single-Track Conference / Seminar / Workshop
- Multi-Track Conference
- Road Show
-
Back to Work
-
The Basics
- Event Description
- Frequently Asked Questions (FAQ’s)
- Organizer Description
- Social Media Links
-
Creating Tickets
- Ticket Description
- Sales Channel
- On-site Payment
- On-site Badging
- Capturing Attendee Data On-Site
- Who Pays?
- Design
- Keeping It Simple
- Group Registration: To Use, or Not To Use?
-
The Basics
-
Chapter 3: The Superpowers You Deserve
- The Best Ways to Structure Attendee Data
- Key Considerations
-
Standard Fields
- Standard Fields for Consumer/B2C Events
-
Adding Custom Fields
- Industry Specific Questions
-
Custom Fields for Consumer/B2C Events
- Example of a Conditional Sub-Question
-
Ticket Types
- Creating Discount or Access Codes
-
Communicate with Attendee Groups
- Common Communications During Your Event
- Post Event Communications
- Is It Rude For Me To Text You?
-
Attendance Tracking/Access Control
- Speaker Analysis
- Case Study: MongoDB World 2014
-
Chapter 4: Optimizing for Road Shows and Expos
- Road Shows or Tours
- Expos
- Case Study: FIRST STEPS Home Show
-
Chapter 5: Getting People to Volunteer Their Data
-
The Carrot and The Stick
-
Money Talks or “Discounts for Data”
- Premiums
- My Way or The Highway
- The Trick that Makes it All Work
-
Money Talks or “Discounts for Data”
-
The Carrot and The Stick
- The End. Sort Of.
- Appendix: Glossary
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