Eventbrite Superpowers Revealed!
Minimum price
Suggested price

Eventbrite Superpowers Revealed!

Optimizing Eventbrite for Conferences, Trade Shows, Expos and Road Shows

About the Book

About the Author

John Federico
John Federico

John Federico is the Host and Executive Producer of The Event Tech Podcast (http://ehro.co/podcast). He’s an entrepreneur with over 15 years of experience in technology and has been involved in thousands of events.

John is also the CEO & Co-founder of EventHero (http://eventhero.io) and was formerly at Audible (acquired by Amazon) and Icon (acquired by LBI).

About the Contributors

John J. Wall
John J. Wall

VP, Marketing, EventHero

Table of Contents

  • Kind Words About This Book
  • Forward
  • Introduction
  • Chapter 1: Why Should I Care?
    • What Else Can I Do With My Data?
      • Sell More (and bigger) Sponsorships
      • Reduce Stress and Overall Staff Time
      • Real-Time Information About Your Event
      • Improve Your Next Event
      • Supporting Sponsors and Exhibitors
      • Treating Sponsors Like VIPs
      • Unlocking Event Data for Sponsors and Exhibitors
        • Banish Business Cards
      • Communicate with Attendee Groups
    • Terms Used in this Book
  • Chapter 2: Creating Your Event in Eventbrite
    • Single-Track Conference / Seminar / Workshop
    • Multi-Track Conference
    • Road Show
    • Back to Work
      • The Basics
        • Event Description
        • Frequently Asked Questions (FAQ’s)
        • Organizer Description
        • Social Media Links
        • Creating Tickets
          • Ticket Description
          • Sales Channel
          • On-site Payment
          • On-site Badging
          • Capturing Attendee Data On-Site
          • Who Pays?
          • Design
        • Keeping It Simple
      • Group Registration: To Use, or Not To Use?
  • Chapter 3: The Superpowers You Deserve
    • The Best Ways to Structure Attendee Data
    • Key Considerations
    • Standard Fields
      • Standard Fields for Consumer/B2C Events
    • Adding Custom Fields
      • Industry Specific Questions
      • Custom Fields for Consumer/B2C Events
        • Example of a Conditional Sub-Question
    • Ticket Types
      • Creating Discount or Access Codes
      • Communicate with Attendee Groups
        • Common Communications During Your Event
        • Post Event Communications
        • Is It Rude For Me To Text You?
      • Attendance Tracking/Access Control
        • Speaker Analysis
    • Case Study: MongoDB World 2014
  • Chapter 4: Optimizing for Road Shows and Expos
    • Road Shows or Tours
    • Expos
    • Case Study: FIRST STEPS Home Show
  • Chapter 5: Getting People to Volunteer Their Data
    • The Carrot and The Stick
      • Money Talks or “Discounts for Data”
        • Premiums
      • My Way or The Highway
      • The Trick that Makes it All Work
  • The End. Sort Of.
  • Appendix: Glossary

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub