Eventbrite Superpowers Revealed!
Eventbrite Superpowers Revealed!
Optimizing Eventbrite for Conferences, Trade Shows, Expos and Road Shows
About the Book
About the Author
About the Contributors
VP, Marketing, EventHero
Table of Contents
- Kind Words About This Book
- Forward
- Introduction
-
Chapter 1: Why Should I Care?
-
What Else Can I Do With My Data?
- Sell More (and bigger) Sponsorships
- Reduce Stress and Overall Staff Time
- Real-Time Information About Your Event
- Improve Your Next Event
- Supporting Sponsors and Exhibitors
- Treating Sponsors Like VIPs
-
Unlocking Event Data for Sponsors and Exhibitors
- Banish Business Cards
- Communicate with Attendee Groups
- Terms Used in this Book
-
What Else Can I Do With My Data?
-
Chapter 2: Creating Your Event in Eventbrite
- Single-Track Conference / Seminar / Workshop
- Multi-Track Conference
- Road Show
-
Back to Work
-
The Basics
- Event Description
- Frequently Asked Questions (FAQ’s)
- Organizer Description
- Social Media Links
-
Creating Tickets
- Ticket Description
- Sales Channel
- On-site Payment
- On-site Badging
- Capturing Attendee Data On-Site
- Who Pays?
- Design
- Keeping It Simple
- Group Registration: To Use, or Not To Use?
-
The Basics
-
Chapter 3: The Superpowers You Deserve
- The Best Ways to Structure Attendee Data
- Key Considerations
-
Standard Fields
- Standard Fields for Consumer/B2C Events
-
Adding Custom Fields
- Industry Specific Questions
-
Custom Fields for Consumer/B2C Events
- Example of a Conditional Sub-Question
-
Ticket Types
- Creating Discount or Access Codes
-
Communicate with Attendee Groups
- Common Communications During Your Event
- Post Event Communications
- Is It Rude For Me To Text You?
-
Attendance Tracking/Access Control
- Speaker Analysis
- Case Study: MongoDB World 2014
-
Chapter 4: Optimizing for Road Shows and Expos
- Road Shows or Tours
- Expos
- Case Study: FIRST STEPS Home Show
-
Chapter 5: Getting People to Volunteer Their Data
-
The Carrot and The Stick
-
Money Talks or “Discounts for Data”
- Premiums
- My Way or The Highway
- The Trick that Makes it All Work
-
Money Talks or “Discounts for Data”
-
The Carrot and The Stick
- The End. Sort Of.
- Appendix: Glossary
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