Managing Digital

Managing Digital

Concepts and Practices

About the Book

What is a digital professional? What does the modern information technology practitioner need to know? Whether you are new to your career, or just confused by new trends like DevOps, this book is for you.

Researched and written from the ground up by a leading practitioner and educator, this book covers:

  • Digital and IT value
  • IT infrastructure, including Cloud
  • Application delivery, including Agile and DevOps
  • Digital product management
  • Lean IT
  • Operations management, including web-scale practices
  • Coordination and process management
  • Investment, finance, sourcing, and project management
  • Organization and culture
  • Governance of digital and IT organizations
  • Information and data management
  • Architecture and portfolio management

Using a unique scaling approach, "from startup to enterprise," the book treats the reader's understanding as an evolving system, introducing concepts as they become necessary to an organization's growth. Agile and Lean perspectives are woven throughout, with in-depth discussion of their impact on traditional IT management approaches.

Extensively researched with over 270 citations and 250 figures, and including discussion questions and research topics, this book is intended for both classroom and professional use. Developed and maintained using the same continuous integration principles it describes, the book is an adaptive product intended to grow with the digital profession.

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    • Education
    • Agile
    • Management
    • Computers and Programming
    • DevOps
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About the Author

Charles T Betz
Charles T Betz

Charlie Betz is a specialist in digital and IT management, focusing on large scale IT operating models. He is currently an instructor at the University of St. Thomas and also consults and advises. He spent 6 years at Wells Fargo as VP and Enterprise Architect for IT Portfolio Management and Systems Management. He has held product owner, architect and analyst positions for AT&T, Best Buy, Target, EMA, and Accenture, specializing in IT management, Cloud, and enterprise architecture.

As an independent researcher and author, he is the author of Architecture and Patterns for IT Management, a comprehensive reference architecture for the “business of IT.” He has served as an ITIL reviewer and COBIT author, and co-author of several works with Lean collaborators and for ISACA’s COBIT.

His current interests include:

IT management and organization

IT product delivery

Agile and DevOps methods, especially in terms of underlying theory and effective pedagogy

Improving higher education institutional response to digital workforce needs

IT frameworks and bodies of knowledge (ITIL, TOGAF, COBIT, IT4IT) and their relationship to IT operating models

Virtual simulations of digital delivery environments for instructional purposes

Invited to the IT4IT Consortium Strategy Board, Charlie led the IT4IT transition to an open standard as The Open Group IT4IT Forum. He currently represents Armstrong Process Group to IT4IT and The Open Group. He is part of the first cohort certified for IT4IT Foundation.

Charlie is active in the Minnesota professional community, and has served as the chair of the Minnesota Association of Enterprise Architects. He presents and keynotes frequently at national and international events related to IT service management, architecture, and Agile methods. Charlie lives in Minneapolis, Minnesota with his wife Sue and son Keane.

Table of Contents

Part I - Founder

Chapter 1: Digital Value


What is digital value?

Defining Information Technology

Digital services, systems, and applications

The digital service lifecycle

Defining consumer, customer, and sponsor

Understanding digital context


Chapter 2: Infrastructure Management


Infrastructure overview

Choosing infrastructure

From "physical" compute to Cloud

Infrastructure as code

Configuration management: the basics

Topics in IT infrastructure


Chapter 3: Application Delivery


Basics of applications and their development

From waterfall to Agile

The DevOps challenge

Describing system intent

Test-driven development and refactoring

Continuous integration

Releasing software

Application development topics


Part I Conclusion

Part II: Team

Special section: Systems thinking and feedback

A brief introduction to feedback

What does systems thinking have to do with IT?

Chapter 4: Product Management


Why product management?

Organizing the product team

Product discovery

Product design

Product planning


Chapter 5: Work Management


Task management

Learning from manufacturing

The shared mental model of the work to be done

Lean product development and Don Reinertsen

The service desk and related tools

Towards process management


Chapter 6: Operations Management


An overview of operations management


Operations practices

Designing for scale

Configuration management and operations

Advanced topics in operations


Part II Conclusion

Part III: Team of Teams

Special section: Scaling the organization and its work

The two dimensions of demand management

Adding a third dimension with Cynefin

The Betz organizational scaling cube

Demand, supply, and execution

Part III chapter structure

The delivery models

Chapter 7: Coordination


Defining coordination

Coordination, execution, and the delivery models

Why process management?

Process control and continuous improvement


Chapter 8: Investment and planning


IT financial management

IT sourcing and contract management

Structuring the investment

Larger scale planning and estimating

Why project management?



Chapter 9: Organization and culture


IT versus product organization

Defining the organization

Product and function

IT human resource management

Why culture matters

Industry frameworks


Part III conclusion

Part IV: Enterprise

Special section: The IT lifecycles

Chapter 10: Governance, Risk, Security, and Compliance




Risk management

Assurance and audit


Digital Governance


Chapter 11: Enterprise Information Management


Chapter 11 outline

Information and value

Data management basics

Towards enterprise information management


Agile information management

Information management topics


Chapter 12: Architecture and Portfolio


Why architecture?

Architecture practices

Architecture domains

Agile and architecture

Portfolio analysis

Architecture standards


Part IV and book conclusion

Appendices & back matter

The major frameworks

Project management

Process modeling

Recommended readings



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