The Ultimate Guide to Startup Data Distribution
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The Ultimate Guide to Startup Data Distribution

About the Book

In this book you'll learn: 

  • How to build your company's Data Distribution philosophy
  • Why "stealing" is the best way to find your company's most valuable metrics
  • The best way to effectively communicatedataacross your team or organization

Being able to effectively tell your company's story has never been more important. As a company grows, it acquires more stakeholders - employees, investors, advisors - who need to remain engaged in the business in order to play their role most effectively. When those different stakeholders are empowered with the right information, it leads to better communication between teams, more introductions from investors to potential customers or employees and an overall culture of transparency that endows a feeling of ownership that stretches beyond what shows up on a cap table.

What is data distribution?

In short, “data distribution” describes the systems and processes a company has for gathering key performance metrics and getting them to the right people at the right time in order to support the company's growth. How your company builds your specific datadistribution philosophy centers around how you want to tell your company’s story and who you want to tell that story to.

About the Author

Brett Bivens
Brett Bivens

Brett is head of relationships at Visible where he works with founders and executives at early and growth stage companies, helping them utilize the Visible platform to tell the story around their key performance data. Brett has spent over half a decade working in and with startup companies in sales, operations, and growth roles.

Table of Contents

Building Your Data Distribution Philosophy 4

Finding the Right Frameworks for Your Company 8

Most Valuable Metrics 17

"Stealing" the Right Metrics for Your Business 23

Quite Possibly the Best Illustration Ever 25

Communicating Data Across Your Organization 31

Appedix - Further Reading on Data Distribution 37

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