Conference Bootstrap
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Conference Bootstrap

About the Book

You don’t need permission to build something remarkable. You don’t need a massive team, a deep-pocketed sponsor, or decades of event planning experience.

What you *do* need is a vision — a belief that gathering people around a shared passion can create momentum, forge friendships, and spark ideas that last far beyond the closing keynote.

This book is for you — the developer, DevRel, indie creator, or community leader who’s been to a few great conferences and thought: *“I wonder what it takes to run one myself.”* Whether you're dreaming of a single-track indie event or preparing a large-scale production, what follows is a practical, transparent, and honest guide to organizing tech conferences that developers don’t just attend — they love.

You’ll learn from the trenches: what to do, what to avoid, how to build community, and how to handle chaos with a smile. This is not theory. This is lived experience. My hope is that by the time you finish reading, you’ll feel confident to bring your own vision to life — and know exactly how to do it.

Let’s step behind the mic.

About the Author

Jeroen Leenarts
Jeroen Leenarts

My name is Jeroen Leenarts. I am a software developer currently specialised in iOS development. But I have a long and varied history working on all kinds of technical challenging systems. I started working as a software developer in 2002. Currently, I am working as a Developer Relations Engineer iOS at Stream 

I publish a podcast for iOS app developers with a weekly news & community episode and an interview episode when available. More info on that: https://appforce1.net/podcast/

I am also one of the main organizers of the Dutch CocoaHeads, a monthly meetup community for iOS developers: https://cocoaheads.nl/

Table of Contents

  • Foreword
  • Who am I?
  • Why Organize a Conference?
    • The Purpose Behind the Plan
    • Selfish Reasons (That Are Totally Valid)
    • Are You Ready for the Fire?
  • From Vision to Viability — Making Your Conference Real
    • Define Success Before You Start
    • Sketch the Shape of Your Event
    • Budgeting: The Scary but Necessary Bit
    • Timelines Are Your Best Friend
    • Validate Before You Build
    • Tools of the Trade
    • Your Action Checklist
  • Picking the Perfect Format — Online, In-Person, or Hybrid?
    • In-Person: The Classic Experience
    • Online: The Scalable Alternative
    • Hybrid: The Double Challenge
    • How to Choose What’s Right for You
    • Format Impacts Everything Else
    • Your Action Checklist
  • Speakers and Content — Crafting a Lineup Worth Attending
    • Why Speakers Matter More Than You Think
    • Open Call vs. Direct Invite
    • Building a Fair Review Process
    • Curating the Schedule
    • Speaker Support and Logistics
    • Representation Matters
    • Your Action Checklist
  • Venue, Tech & Logistics — From Lanyards to Livestreams
    • Choosing a Venue That Works (and Wows)
    • Your AV Game Plan
    • Badges, Swag & Check-In Flow
    • Safety, Insurance & Contingency Planning
    • Logistics Team Roles
    • Your Run of Show (RoS)
    • Your Action Checklist
  • Sponsors and Funding — How to Get a Yes
    • Think of Sponsorship as a Partnership
    • Define Your Sponsorable Assets
    • Tiered Packages vs. Custom Deals
    • Finding and Reaching Out to Sponsors
    • Your Sponsor Deck
    • Closing the Deal
    • What If They Say No?
    • Your Action Checklist
  • Marketing and Ticket Sales — Filling the Room
    • Know Your Audience (and Where They Live)
    • Build Your Marketing Stack
    • Launch with Intent
    • Lean on Your Network
    • Run High-Intent Campaigns
    • Price Like a Pro
    • Create a Sales Timeline
    • Build Buzz with Content
    • Your Action Checklist
  • Volunteers and Staff — The People Behind the Magic
    • Why Volunteers Matter More Than You Think
    • Recruiting the Right People
    • Roles You’ll Need
    • Training and Communication
    • Staff and Contractors
    • Recognition and Retention
    • Your Action Checklist
  • Creating a Memorable Experience — More Than Just Talks
    • Think Like a Guest, Not Just an Organizer
    • The Details That Delight
    • Micro-Experiences that Stick
    • Facilitate Real Connections
    • Accessibility and Inclusion
    • Afterparties and Side Events
    • Capture the Magic
    • Your Action Checklist
  • Running the Day — The Calm in the Chaos
    • Start Your Day Before the Crowd Does
    • Keep a Run-of-Show in Your Pocket
    • Empower, Don’t Micromanage
    • Keep the Stage Flowing
    • When Things Go Wrong (Because They Will)
    • Be Present and Visible
    • Keep an Eye on Energy
    • Capture and Celebrate
    • Your Action Checklist
  • Post-Conference Follow-Up — What Happens After the Applause
    • Thank Everyone. Immediately.
    • Send a Survey — and Make It Count
    • Publish the Content
    • Share the Impact
    • Run a Retro (Yes, Even If You’re Tired)
    • Keep the Community Alive
    • Plan Your Next Move
    • Your Action Checklist
  • Scaling or Spinning Off — What Comes After One Great Event?
    • Scaling Up: Growth with Intention
    • Repeatability: Turning One-Offs into Annual Anchors
    • Going Regional or Global
    • Community Spin-Offs and Side Projects
    • Expanding Your Team
    • Knowing When to Evolve (or End)
    • Your Final Action Checklist
  • Epilogue: The Mic Is Yours

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