Business Case Analysis… by Robert D. Brown III [PDF/iPad/Kindle]
Business Case Analysis with R
Business Case Analysis with R
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Business Case Analysis with R

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Completed on 2017-10-10

About the Book

This is a tutorial for learning how to use the statistical programming language R to develop a business case simulation and analysis.

The tutorial follows the case in which a chemical manufacturing company considers constructing a chemical reactor and production facility to bring a new compound to market. There are numerous uncertainties and risks involved, including the possibility that a competitor brings a similar product online. The company must determine the value of making the decision to move forward and where they might prioritize their attention to make a more informed and robust decision. While the example used is a chemical company, the analysis structure it presents can be applied to just about any business decision, from IT projects to new product development to commercial real estate.

The purpose of the book is not to teach you R in a broad manner. Rather, it shows you how to

  • Set up a business case abstraction
  • Model the inherent uncertainties in the problem with Monte Carlo simulation
  • Communicate the results graphically
  • Draw appropriate insights from the results

[If you are a true bibliophile, prefering the smell and feel of a hardcopy book, you can purchase a print version at Lulu.]

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About the Author

Robert D. Brown III
Robert D. Brown III

Robert D. Brown III is the President of Incite! Decision Technologies LLC, a consultancy supporting senior decision-makers facing complex, high-risk opportunities. These opportunities usually include strategic planning, project selection, planning & risk management, and project portfolio analysis & management.

Mr. Brown has devoted his twenty-year career to providing solutions to his clients’ complex problems by employing creative thinking and advanced quantitative business, engineering, and systems analysis. His client experience spans diverse industrial and commercial fields including petroleum & chemicals, energy, utilities, logistics & transportation, pharmaceuticals, electronics manufacturing, telecommunications, IT, commercial real estate, federal agencies, and education.

Through Incite, Mr. Brown delivers analysis, decision support tools and systems, and training in decision-making and risk management with the goal to help his clients measure the value and the risk associated with the important decisions they face in order to make informed trade-offs and choices.

Mr. Brown graduated from the Georgia Institute of Technology in 1992 with a Bachelors of Mechanical Engineering (Co-op program) with an emphasis in control systems.

Reader Testimonials

John A Dutton
John A Dutton

With the guidance provided by the book, I was able to develop a very useful model of climate change impacts on a hypothetical electric utility, including probabilistic demand and production of hydro and solar power.

Salil Athalye
Salil Athalye

You can spend hundreds of dollars buying college textbooks on this subject matter but many of these books don’t help you actually start implementing a system and using it. That’s why this book is a hidden gem.

Matt Marzillo
Matt Marzillo

This book is a great resource for anyone looking to learn more about running simulations and getting some real world experience by test driving Robert's R code. A technical book that is easy read...for the price, it's really hard to pass up!

Carlos Ortega
Carlos Ortega

The novel approach it offers is that is written in a very easy to follow R programming language. Perhaps it is the only book about this subject and entirely written in R.

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